Social Media Marketing Executive

We are looking for a strategic and execution-driven Social Media Executive who can manage end-to-end social media presence while aligning content, campaigns, and community engagement with broader brand and business objectives. This role requires both hands-on management and strategic thinking across platforms.

Key Responsibilities:

• Own and manage social media calendars across platforms (Instagram, LinkedIn, Facebook, etc.)
• Develop and execute platform-specific social media strategies aligned with brand goals
• Coordinate content creation with design, content, and internal stakeholders
• Monitor performance metrics and translate insights into actionable improvements
• Manage community engagement, comments, DMs, and brand conversations
• Plan and execute social media campaigns, launches, and thematic content
• Ensure brand voice, tone, and visual consistency across all platforms
• Track trends, formats, and platform updates to continuously optimize strategy
• Support internal and external communications through social media

What We’re Looking For:

• Strong understanding of social media strategy, platform algorithms, and best practices
• Hands-on experience in content planning, publishing, and performance tracking
• Ability to think both creatively and analytically
• Excellent communication and coordination skills
• Comfort working with briefs, timelines, and multiple stakeholders
• Ability to manage priorities and deliver consistently in a fast-paced environment

Tools & Skills

• Familiarity with tools like Meta Business Suite, Hootsuite, Buffer, Sprout, or similar
• Basic understanding of analytics and reporting (reach, engagement, CTR, growth)
• Working knowledge of content formats—static, reels, carousels, stories
• Basic design sensibility (Canva/Adobe exposure is a plus)

Preferred (Not Mandatory)

• Experience handling brand or agency social media accounts
• Exposure to paid social campaigns or influencer collaborations
• Understanding of brand positioning and content storytelling

What You’ll Gain:

• Ownership of social media strategy and execution
• Opportunity to work across diverse brands and campaigns
• A collaborative environment that values ideas and accountability
• Scope to grow into a senior or strategy-led role