Social Media Marketing Executive

Job Title:

Social Media Marketing Executive

Department:

Marketing / Digital Marketing

Job Summary

We are looking for a creative and result-driven Social Media Marketing Executive to manage our company’s social media presence, create engaging content, increase brand awareness, and generate leads through digital platforms.

• Key Responsibilities

• Manage and handle company social media accounts (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Plan and execute social media marketing strategies
• Create engaging posts, reels, stories, and promotional content
• Design captions, hashtags, and posting schedules
• Monitor trends and implement viral content ideas
• Run paid advertising campaigns on social platforms
• Respond to messages, comments, and customer inquiries
• Analyze performance using analytics tools and prepare reports
• Coordinate with graphic designers & marketing team
• Generate leads through social media campaigns
• Required SkillsKnowledge of Social Media Platforms & Algorithms
• Content Creation & Copywriting Skills
• Basic Graphic Designing (Canva / Photoshop preferred)
• Reel & Video Editing Skills
• Facebook & Instagram Ads knowledge
• SEO & Hashtag Strategy understanding
• Strong communication skills

• Qualifications

• Bachelor’s degree in Marketing, Business, Media, or related field
• 1–3 years experience in Social Media Marketing (Freshers with skills can apply)

• Preferred Skills

• Experience in B2B Marketing
• Knowledge of LinkedIn lead generation
• Experience in tech/manufacturing industry marketing

• KPIs / Performance Metrics

• Engagement Rate Growth
• Follower Growth
• Lead Generation
• Reach & Impressions
• Campaign Performance