Social Media Specialist

Key Responsibilities:

• Develop and implement unique, trend-oriented social media marketing strategies to drive growth and engagement.
• Create amazing content plans with a strong visual and storytelling approach.
• Supervise and execute professional photo and video shoots, ensuring brand alignment and production quality.
• Plan and execute creative campaigns, reels, and viral content ideas tailored to target audiences.
• Manage daily posting schedules, community engagement, and social media analytics across platforms like Instagram, YouTube, Facebook, LinkedIn, and X (Twitter).
• Collaborate with the design, content, and marketing teams to maintain a consistent and premium brand identity.
• Track, analyze, and report social media performance with insights for continuous improvement.
• Stay updated with current trends, algorithms, and best practices in digital marketing and social media.

Requirements:

• Proven experience as a Social Media Manager/Strategist/Expert (minimum 2–3 years preferred).
• Strong creative mindset with innovative marketing and content ideas.
• Hands-on experience with shoot planning, direction, and execution.
• Excellent understanding of content aesthetics, branding, and visual storytelling.
• Deep knowledge of social media growth strategies and analytics tools (Meta Business Suite, Google Analytics, etc.).
• Ability to work under deadlines, manage multiple projects, and deliver consistent quality output.
• Excellent communication and collaboration skills.

Preferred Skills:

• Video editing and basic graphic design knowledge (Canva, CapCut, Premiere Pro, Photoshop).
• Experience in influencer collaborations or paid ad campaigns.
• Understanding of brand tone and audience psychology.