Assistant Merchandiser - Direct to Consumer (DTC) Retail

AM Merchandizer DTC OR

 

DTC OR – Assistant Merchandiser OR

 

Area:                                                                                       India

Department:                                                                           DTC                            

Direct Reporting Line:                                                           Manager Merchandising OR

Subsidiary/country:                                                               India                                       

Location:                                                                                Gurugram, India                                                                                                                                   

 

 

Purpose & Overall Relevance for the Organisation:

 

Support development of consumer-focused range for our retail stores. Drive sell thru performance, share best practices and deliver actionable season – performance insights. This role plays a pivotal part in shaping product offerings which would eventually lead to visual presentation and store execution to ultimately achieved desired sell outs.

 

Pre-Season Planning and Buying

 

• Collaborate in defining DTC range strategy and assortment mix in alignment with marketing strategy and historical data
• Detailed article level volume working and store wise ranging to be done ensuring all the pre-aligned category mix as well as OTB planned is adhered.
• Partner with Ops and VM teams to work on the capacity/option plan along with category rationalization of every store to execute seasonal priorities
• Prepare in-depth quantitative and qualitative analysis reports on assortment planning for channel teams, working closely with marketing stakeholders.
• Forecast and plan the ISC / ABO packs during season
• Participate in major go-to-market & EM milestones to gain insights about key seasonal brand and BU strategies/initiatives and including them in the DTC OR outlook.

 

 

In-Season Planning and Trading

 

• Monitor article-level performance at agreed intervals, analyze trends, and leverage insights—both independently and in coordination with other channels.
• Identify key performance trends and deliver timely, data-backed recommendations and calls to action to optimize seasonal outcomes.

 

Key Relationships:

 

• Brand Teams (incl. VM)
• Cluster SCM
• Cluster Finance
• DTC OR functional teams (Ops, COE,)
• IT / BI
• EM Merch Teams

 

 

 

 

 

Knowledge Skills and Abilities:

 

• 2-3 years of work experience in this domain and preferably Masters in Fashion Management.
• Experienced in data analysis with strong skills in Microsoft Excel is required.
• Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.

 

 

 

 

Experience Level

Mid Level