AVP Digital Marketing

Company Description

About Bajaj Capital Limited:

1. Being one of India’s premier investment companies, we found our purpose in helping people protect and grow their wealth. We are in the business of guiding our investors about putting their hard-earned money and helping them achieve their financial goals through wise decisions. Trust and goodwill form the fundamental basis of our relationships with people.
2. Here at Bajaj Capital, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs), and High Net worth clients, among others.
3. Over the last 60+ years, we have secured more futures and helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart.

Job Description

Job Description: AVP – Digital Acquisitions (Wealth Management Focus)

Position Title: AVP – Digital Acquisitions
Location: Novus Towers, Gurugram
Reports to: Chief Growth Officer
Department: Retirement
Experience Level: 10+ years of overall experience in client acquisitions, with 3-5 years focused on Wealth Management / Financial Planning

About the Role:

We are seeking an experienced and results-driven digital acquisition strategy lead for client acquisitions, particularly in the wealth management/retirement planning space. You will oversee execution of digital marketing campaigns via agencies across channels, including Google Ads, Meta platforms (Facebook & Instagram), WhatsApp, and other key digital platforms. The ideal candidate will be well-versed in managing a monthly budget of ₹50 Lakhs, collaborating with agencies (including affiliates and search ads), and ensuring high-performance client acquisition strategies to meet acquisitions targets and maximise the budget impact.

This is an individual-led role that requires expertise in managing digital agencies towards client acquisitions using various digital channels. The role demands good background in performance optimization, and a deep understanding of digital analytics will be required. If you are someone who thrives on driving results, optimizing clickstream funnels, and collaborating with agencies and various teams, this is the role for you.

Key Responsibilities:

1. Client Acquisition Management:
• Develop, implement, and optimize client acquisition strategies via various digital marketing channels (Google Ads, Meta, WhatsApp, etc.).
• Work on the Cost Per Lead (CPL) model and ensure that campaigns align with KPIs and budget constraints.
2. Agency Management:
• Manage and collaborate with external agencies, including affiliates and search ad agencies, to ensure the smooth execution of acquisition campaigns.
• Set and ensure agencies meet key performance metrics and deliverables.
3. Campaign Optimization & Funnel Management:
• Lead efforts in optimizing clickstream funnels to enhance conversion rates across various digital touchpoints.
• Ensure seamless end-to-end management of campaigns, from inception to analysis, including landing page optimization and user journey refinement.
4. Analytics & Reporting:
• Analyze and extract insights from various client segmentations using tools like CleverTap, Webengage, and CRM systems.
• Develop and communicate clear reports on key marketing metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI).
• Provide regular updates and detailed reports on campaign performance to senior leadership.
5. Lead Management & CRM Systems:
• Leverage Lead Management Systems (LMS) and CRM tools to track, manage, and optimize leads generated through digital marketing efforts.
• Utilize data dashboards (e.g., Mixpanel, Google Data Studio) to monitor and analyze lead flow and conversion metrics.
6. Market Research & Strategy Development:
• Conduct ongoing research into the wealth management space, staying informed on trends, competition, and consumer behaviour.
• Develop and refine strategies to enhance client acquisition in the retirement planning and wealth management.

Qualifications:

• Education:
• MBA in Marketing (preferred) or a Digital Marketing Certification from a well-recognized institute with demonstrated ability to lead acquisitions.
• Experience:
• Minimum 10+ years of experience in digital acquisitions, with at least 3-5 years specifically in in the wealth management industry.
• Proven experience managing a monthly budget of ₹50 Lakhs or more in digital marketing campaigns.
• Demonstrated expertise in working with affiliate agencies, search ads, and performance marketing channels.
• Skills & Competencies:
• Strong hands-on experience with platforms like Google Ads, Meta Ads (Facebook & Instagram), and WhatsApp marketing.
• In-depth understanding of digital marketing analytics tools (CleverTap, Webengage, Mixpanel, etc.) and their application for customer segmentation and campaign optimization.
• Proficiency in managing Lead Management Systems (LMS) and CRM tools.
• Excellent understanding of key performance metrics such as CAC, LTV, conversion rates, and ROI.
• Proven track record in optimizing digital customer acquisition funnels and enhancing conversion rates.
• Strong communication skills, capable of presenting and reporting marketing metrics to senior stakeholders effectively.

Key Performance Indicators (KPIs):

1. Client Acquisition: Achieve targeted client acquisition through various digital channels, focusing on a CPL model.
2. Agency Collaboration: Ensure seamless management and collaboration with external agencies for client acquisitions.
3. Funnel Optimization: Optimize and improve conversion rates through effective clickstream funnel management.
4. Analytics Insights: Derive actionable insights from tools like CleverTap, Webengage, and client segmentation.
5. CRM & Dashboards: Ensure efficient management of leads and use of data dashboards for performance tracking.
6. Reporting Metrics: Clear communication of marketing metrics such as CAC, LTV, and ROI to key stakeholders.

• development and progression.

If you're a data-driven, performance-focused professional with experience in digital acquisitions and wealth management, we would love to hear from you!

Additional Information