Brand Manager - Marketing and Product Positioning

Brand Manager

Job Purpose and Impact

The Brand Manager will support the use specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. The role combines strategic thinking blended with hands on execution across insight mining, product management, marketing campaigns, media and GTM/Commercial alignment.

Key Accountabilities

• In collaboration with the account managers, support customer analysis for individuals or groups of customers using Cargill marketing tools.
• Participate in evaluating and modifying promotion or advertising programs.
• Working closely with sales and distribution partners to accumulate market knowledge and integrate market intelligence with the data reports.
• Define brand positioning, value proposition and communications strategy.
• Identify market issues and opportunities based on trends, competition and consumer insights.
• Help produce informational material for the sales force and communications media to reach maximum number of customers and prospects.
• Help plan, create and produce marketing, advertising and sales promotion materials to implement marketing strategies and sales objectives.
• Handle basic issues and problems under direct supervision, while escalating more complex issues to appropriate staff.
• Design channel specific execution plan in alliance with the sales team in General Trade, Modern Trade, CSD and Quick CommerceDrive brand presence across digital platforms, ecommerce and marketplaces
• Monitor performance metrics such as CAC, ROAS, engagement and conversions
• Other duties as assigned

Qualifications

Minimum Qualifications

• Bachelor's degree in a related field or equivalent experience
• Other minimum qualifications may apply

Preferred Qualifications

• MBA /PGDBM, Marketing from top business school 
• 5-6 years sales & marketing experience preferable in FMCG, 1-2 years in brand management.
• Experience in digital and ecommerce will be an advantage.

Experience Level

Mid Level