Director of Marketing Science and Go-To-Market Analytics

Director, Marketing Science

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

The Director of Go To Market (GTM) Analytics is a strategic, high-visibility leader responsible for driving data-informed decision-making across Amex GBT’s global growth engine. This role oversees insights, performance analytics, forecasting, and optimization across Marketing, Sales, and Client Management motions. You will partner closely with leaders in Commercial, Marketing, Revenue Management, Product, Decision Analytics, and Finance to build an integrated view of GTM effectiveness and accelerate revenue growth.

This role requires a blend of commercial acuity, marketing science expertise, and deep analytical leadership. It is ideal for someone who can zoom out to set strategy and zoom in to challenge assumptions, interrogate data, and operationalize insights.

What You'll Do

1. GTM Performance Management & Insights

• Own the end-to-end measurement framework for Amex GBT’s GTM engine, spanning demand generation, pipeline progression, sales productivity, client adoption, and retention

• Partner with Marketing, Sales, and Client Management teams to assess program impact and optimize channel mix, targeting, segmentation, and investment decisions

• Lead monthly and quarterly business reviews with actionable insights, trend analysis, and executive-ready narratives

2. Forecasting, Planning & Target Setting

• Build and continuously refine revenue-adjacent forecasting models aligned to marketing contribution, sales motions, and customer expansion

• Partner with Finance and Revenue Management on budget planning, scenario modeling, and goal setting

• Identify GTM-specific drivers of performance variance and provide recommendations to close gaps

3. Analytics Strategy & Roadmap

• Develop a cohesive analytics roadmap covering attribution, experimentation, segmentation, predictive scoring, funnel intelligence, and customer value modeling

• Define data requirements and partner with Data Engineering and Decision Analytics to improve data accessibility, quality, and structure

• Champion a culture of measurable impact, experimentation, and evidence-based decision-making

4. Audience Strategy, Targeting & Market Insights

• Define and continuously refine audience strategy, including addressable opportunity sizing, ICP development, and high-value segment identification.

• Partner with stakeholders across Marketing, Commercial and Decision Analytics to translate segmentation and behavioral insights into actionable targeting strategies across the full bowtie funnel.

• Identify growth opportunities by analyzing engagement patterns, buying committees, account behaviors, and customer lifecycle signals to inform channel allocation, campaign design and sales motions.

• Build an integrated view of prospect intent and customer value indicators to ensure consistent, data-drive activation, personalization, and prioritization across GTM teams.

5. Cross-Functional Leadership & Collaboration

• Serve as the analytical “center of gravity” for GTM decisions across Commercial

• Translate complex analytics into clear guidance for executives and ops teams

• Partner with MarTech, Digital, and Data Science to operationalize analytical outputs into automated workflows (e.g., scoring models, dashboards, triggers)

6. Team Leadership & Development

• Lead and grow a team of analysts and data stewards across performance analytics, forecasting, and insights

• Set analytical standards, including methodologies, governance, and storytelling best practices

• Foster a high-performance, collaborative, and inclusive team culture

What We're Looking For

• 15+ years in analytics roles spanning Marketing, Sales Ops, Revenue Operations, or Business Intelligence

• Strong understanding of GTM concepts: attribution, funnel performance, ROI modeling, segmentation, lifecycle analytics, pipeline and forecasting

• Experience in travel, SaaS, or subscription-based business models highly preferred

• People leadership within a global environment required

• Proven ability to translate analytics into executive-level strategic recommendations

• Experience leading analytics functions in a complex global B2B environment

• High comfort working with large datasets, BI tools (Tableau, Power BI, Looker), and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar)

• Exceptional communication, storytelling, and stakeholder management skills

• Familiarity with predictive modeling, machine learning concepts, and experimentation design

• Background in consulting or a senior analytics role supporting C-suite stakeholders

     

Location

Gurgaon, India

     

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!

Experience Level

Executive Level