GN – Industry Strategy – CMT – Media – Consultant

Job Title - Media – Strategy Consultant – S&C GN – Industry Strategy CMT

Management Level: 09 – Strategy Consultant

Location: Bangalore/ Gurgaon/Mumbai

Areas of work: Media Operating Model, Content Design, Content Distribution Strategy, Advanced Audience analytics, Ad-tech, IP Development, Rights Management & Monetization, Go To Market (GTM) Strategy, Platform and Revenue Diversification, Events & Experiential Media consulting (including Gaming), Market Assessment & Sizing, Cost Transformation and Productivity reinvention, AI-led content strategy

Job Summary:
The GN Strategy Practice is a part of Accenture Strategy and focuses on the CEO’s most strategic priorities. We help clients with strategies that are at the intersection of business and technology, drive value and impact, shape new businesses & design operating models for the future.

As a Strategy Consultant in the Media Practice, you will leverage your deep industry expertise and consulting skills to solve complex challenges across traditional and emerging media platforms. This role requires a balance of strategic thinking, analytical rigor, and creative problem-solving to deliver transformative solutions for global clients.

Key Capabilities & Skills Required: The ideal candidate will bring a dynamic blend of industry-specific expertise and core consulting capabilities, as outlined below

Industry- specific skills

Media Ecosystem Understanding: In-depth knowledge of the media value chain: content creation, aggregation, distribution, and monetization. Ability to identify trends and opportunities across linear broadcast, OTT, gaming, and print. Audience Insights: Expertise in leveraging audience data and analytics tools (e.g., ComScore, Nielsen, BARC). Familiarity with segmentation techniques, consumer journey mapping, and content preference analysis. Monetization Strategies: Understanding of emerging revenue models like ad-supported streaming (FAST), hybrid subscription models, and in-game monetization; knowledge of multi-channel monetization strategies for print, gaming, and experiential platforms. Media Tech: Experience with digital platforms, cloud-based media workflows, and AI applications for content discovery, personalization, and distribution; basic familiarity with emerging technologies like blockchain for content rights, AR/VR, and the metaverse. Platform-specific expertise including- Video

• Linear broadcast: Deep understanding of the broadcasting ecosystem, including ad sales, content licensing, and audience measurement. Familiarity with strategies for driving viewership, content syndication, and monetization in linear TV
• OTT/ digital: Knowledge of OTT business models (SVOD, AVOD, FAST etc..) and experience in driving the needle on KPIs such as SAC and CLTV. Expertise in strategies for content acquisition, platform optimization, and subscriber engagement.
• Emerging digital platforms: Awareness of social media platforms, short-form content, and creator ecosystems. Familiarity with trends like metaverse, NFTs, and Web3 in media and entertainment.

Print Media (including digital): Understanding of challenges and growth opportunities in print-to-digital transition. Familiarity with advertising models, subscription strategies, and audience targeting in the print domain Gaming: Insights into gaming industry trends, including monetization strategies (in-app purchases, ad-based, subscription models). Experience in evaluating player engagement metrics, game publishing, and IP management Events & Experience: Understanding of live events, immersive experiences, and their integration with digital ecosystems. Experience in scaling experiential offerings using data-driven insights and tech innovations (e.g., VR/AR).

Functional Skills:

Revenue Growth & Business Expansion: Developing strategies for business growth including new revenue streams for media clients, market penetration, cross selling opportunities etc. Expertise in pricing strategy, revenue forecasting, elasticity analysis. Market Assessment, GTM, customer acquisition and retention Cost Optimization & Efficiency: Cost optimization frameworks, operational efficiency, supply chain optimization Strategic Business Design: Operating model design, process re-engineering, transformation roadmaps, partnership ecosystem design Financial Modeling for scenario analysis, valuation, ROI assessment etc. Digital Transformation: Designing and implementing strategies to digitize workflows, platforms, and customer experiences. Knowledge of AI/ML, cloud migration, and digital-first business models Data Driven Decision Making: Strong analytical skills to build predictive models, generate actionable insights, and create data-backed strategies. Proficiency in tools like Tableau & Power BI for data visualization and analysis. Client Relationship Management: Serve as a key point of contact for clients, ensuring alignment on project objectives, deliverables, and timelines. Present strategic recommendations and insights to senior client stakeholders. Project Management: Ensure milestones are met and quality standards are maintained. Oversee deliverable creation, including presentations, dashboards, and reports. Change Management: Guide clients through organizational change, ensuring smooth adoption of new technologies, processes, or business strategies. Support training and capability-building initiatives for client teams. Innovation & Thought Leadership: Stay updated with emerging technologies (e.g., generative AI, blockchain, immersive technologies) affecting the media sector. Contribute to white papers, industry reports, and thought leadership content

Why join us?

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

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