GN -SONG - MT - Digital Marketing- Programmatic Media - Consultant

Job Description Template

Job Title -  GN -SONG - MT - Digital Marketing- Programmatic Media – Consultant

Management Level : 09 – Management Consultant

Location: Bangalore/ Gurgaon/Mumbai

Must have skills: Technical & On-Page SEO Optimization, CRM Software Proficiency

Job Summary:
We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI.

Roles & Responsibilities:

• Programmatic Strategy & Execution – Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr.
• Campaign Management & Optimization – Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance.
• Audience Targeting & Data Utilization – Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments.
• Performance Analysis & Reporting – Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards.
• AdTech & MarTech Integration – Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution.
• Privacy & Compliance Management – Ensure adherence to GDPR, CCPA, and industry regulations, implementing brand safety, fraud prevention, and cookieless targeting strategies.
• Cross-Functional Collaboration – Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights.
• Industry Trends & Innovation – Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency

Professional & Technical Skills:

• Programmatic Advertising Expertise – Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying.
• Data Analytics & Performance Tracking – Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance.
•  Audience Targeting & Data Management – Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation.
• AdTech & MarTech Integration – Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution.
•  Privacy & Compliance Knowledge – Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat), and cookieless targeting strategies for future-proof advertising

Additional Information:
- The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI.

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