GN - SONG - MT - MarTech - Manager

Job Title - GN - SONG - MT - Marketing Automation B2C (Braze) - Manager

Management Level: 7-Manager

Location: Gurugram, DDC1

Must-have skills: Salesforce Sales Cloud

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner

Key Responsibilities:

• Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web using Braze.
• Develop and optimize new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.
• Conduct Braze capability assessments, provide recommendations for optimization, and develop use cases to enhance utilization of the platform.
• Gather business requirements, design processes, and create solutions for implementing marketing and advertising solutions using Braze.
• Design functional architectures, including integration with data sources, activation channels, and other peripheral systems for Braze.
• Drive insights from campaigns, work on attribution models, and optimize strategies to improve marketing effectiveness.
• Lead business development efforts and thought leadership in the Braze marketing automation space.

Preferred Skills/Optional:

• Conduct discovery and design workshops to map marketing processes and configure, test, and deploy marketing workflows in Braze.
• Collaborate with business and technical stakeholders to ensure seamless Braze implementation and post-go-live consulting.
• Follow proven methodologies and best practices to enable clients to achieve business objectives using Braze.
• Develop project plans, design documents, and roadmaps aligned with client requirements, ensuring effective implementation.

Bring Your Best Skills Forward to Excel in This Role:

• Partner with technology solution providers and marketing agencies to deliver tailored Braze solutions for clients.
• Strong understanding of marketing processes, operating models, and integrations of Braze with other technologies.
• Ability to identify opportunities, develop solutions, and own proposals end-to-end.
• Proficiency in building and maintaining effective relationships with middle to senior management stakeholders.
• Experience in shaping, driving engagements, and leading teams independently in fast-paced, global environments.
• Strong ability to learn and understand new tools, solutions, and industry trends.
• Contribute to offering development by identifying areas of growth for Braze and related Martech solutions.

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

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