Lead Assistant Manager

Job Title: Adobe Analytics Specialist

Job Summary:

We are seeking a skilled Adobe Analytics Specialist to join our data and insights team. The ideal candidate will have hands-on experience with Adobe Analytics and Google Analytics, coupled with strong SQL and Power BI skills. This role will be pivotal in analyzing digital data, generating actionable insights, and supporting business decisions.

Key Responsibilities:

• Develop, implement, and manage Adobe Analytics and Google Analytics to track website and application performance.
• Extract and manipulate data using SQL to support advanced analytics and reporting needs.
• Design, build, and maintain interactive dashboards and reports using Power BI.
• Analyze user behavior, traffic trends, and campaign effectiveness to provide actionable recommendations.
• Collaborate with cross-functional teams including marketing, product, and IT to optimize data collection and improve tracking accuracy.
• Ensure data integrity, accuracy, and completeness across analytics platforms.
• Stay up-to-date with industry best practices and emerging analytics tools.

Qualifications:

• Proven experience with Adobe Analytics and Google Analytics.
• Strong proficiency in SQL for data querying and manipulation.
• Experience designing and building reports and dashboards using Power BI.
• Ability to translate complex data sets into clear, actionable business insights.
• Strong analytical mindset with excellent problem-solving skills.
• Effective communication skills to present findings to technical and non-technical stakeholders.
• [Optional: Experience with tag management systems (e.g., Adobe Launch, Google Tag Manager) is a plus.]

Preferred Skills:

• Knowledge of digital marketing and user experience principles.
• Familiarity with data warehousing concepts.
• Experience with scripting languages (e.g., Python, R) is a bonus.