Product Marketing Manager - Startup Ecosystem and Industry Marketing

Product Marketing Manager, Startup Ecosystem and Industry Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• 5 years of experience in business-to-business product marketing, industry marketing, or startup ecosystem management.
• Experience launching marketing programs targeting specific personas (Developers, CxOs) or verticals (FinTech, Manufacturing).
• Experience working with cross-functional teams, including Sales, Engineering, and Partners.

Experience managing cross-functional or cross-team projects.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities

• Identify segments and channels for largest potential opportunity and conversion by Google Cloud.
• Conceptualize large funnel inbound programs for startups and joint marketing programs with consulting partners.
• Architect demand engine for above programs with digital inbound, outbound marketing, high quality events and account based marketing and community conceptualization for startups working with Google for startups.
• Run inbound and outbound campaigns for startups and collaborate with partners to run enterprise demand campaigns for transformation.

Experience Level

Mid Level