Product Marketing Manager - Consumer Growth and Subscriptions

Product Marketing Manager, Subscriptions and Consumer Growth Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, sales, product marketing, brand marketing, social, digital campaigns, etc.).
• Experience in executing integrated marketing campaigns, including above the line (ATL), digital, and below the line (BTL).
• Expertise in running consumer-facing campaigns and bringing new products or features to market.

Preferred qualifications:

• Experience influencing internal and external marketing and product stakeholders.
• Knowledge of the consumer and app ecosystem.
• Ability to work in a highly dynamic and agile environment.
• Excellent problem-solving, written and verbal communication skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will be responsible for building and establishing Google Photos as the photos and video gallery of choice and promoting G1 and AI Pro subs, powered by a suite of AI features. You will be part of a high-performing team that defines product marketing strategy using the right user insights and value propositions, leading marketing campaigns in India and globally. You will work closely with our (Photos and G1) cross-functional, regional, and global marketing teams to build the user strategy, executing campaigns and measuring their impact. You will also work with external partners to build an ecosystem to hypercharge usage and engagement for the platform.

Finally, your work will require you to collaborate with multiple partners and agencies, both creative and media, inspiring them to co-create meaningful and social-first campaigns.

Responsibilities

• Develop insights to identify opportunities that feed strategies and campaigns. Represent India by showcasing unique market nuances and shepherding products and brand development that best serves the needs of local users.
• Drive narratives focused on our users to hypercharge engagement on Photos and G1. Ensure every campaign is built with a social-first angle, while shaping creative, monitoring performance, and sharing campaign learnings with relevant teams.
• Share actionable, incisive findings and generate buy-in from product, Business Development (BD), and engineering partners to drive action on these insights.
• Collaborate with internal stakeholders across Google to evaluate marketing opportunities from a financial and operational perspective.

Experience Level

Mid Level