S&C Global Network - AI - CDP - Marketing Analytics - Consultant

Entity: - Accenture Strategy & Consulting

Team: - Strategy & Consulting – Global Network

Practice: - Marketing Analytics  

Title: - Data Science Consultant/ Data Science Manager – Marketing Analytics

Job location: - Any out of 6 AI locations

About S&C - Global Network (GN) : - Accenture GN’s Data & AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling – to outperform the competition.

WHAT’S IN IT FOR YOU?

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

• Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs
• Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
• Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Assess and audit the current state of a client’s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
• Conduct stakeholder interviews and gather business requirements
• Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
• Prioritize CDP use cases together with the client.
• Create a strategic CDP roadmap focused on data driven marketing activation.
• Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs.
• Provide hands-on support and platform training for our clients.
• Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
• Business intelligence expertise for insights, actionable recommendations.
• Project management expertise for sprint planning