S&C Global Network - AI - Marketing Analytics (MMM) - Consultant

Job Title - S&C Global Network - AI - Marketing Analytics (MMM) - Consultant

Management Level: 9-Team Lead/Consultant

Location: Pune, PDC6A (inactive)

Must-have skills: Market Mix Modeling

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

• As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
• Accenture will continually invest in your learning and growth. You'll work with MMM experts, and Accenture will support you in growing your own tech stack and certifications
• In Applied intelligence you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

What you would do in this role

• Working through the phases of project
  • Define data requirements for creating a model and understand the business problem
  • Clean, aggregate, analyze, interpret data and carry out quality analysis of it
  • 3+ years of experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation
  • Experience in working with nonlinear optimization techniques.
  • Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, Bagging and Boosting Techniques, Clustering
  • Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib
  • Development of AI/ML models
  • Develop and Manage data pipelines
  • Develop and Manage Data within different layers of Snowflake
  • Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models.
• Working along with the team and consultant/manager
• Looking for insight and creating a presentation to demonstrate these insights
• Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
• Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress

Who we are looking for?

• Must have knowledge of SQL language and at-least one cloud-based technologies (Azure, AWS, GCP)
• Must have good knowledge of Market mix modeling techniques and optimization algorithms and applicability to industry data
• Must have data migration experience from cloud to snowflake (Azure, GCP, AWS) Managing sets of XML, JSON, and CSV from disparate sources. Manage documentation of data models, architecture, and maintenance processes
• Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, Java, SQL, Spark etc.
• Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc.
• Proficient in Excel, MS word, PowerPoint, etc.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

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