Marketing and Customer Data Platforms Consultant

S&C Global Network - AI -Song - CDP-Consultant

Entity: - Accenture Strategy & Consulting

Team: - Strategy & Consulting – Global Network

Practice: - Marketing Analytics  

Title: -  Consultant/ Manager/Analyst – Marketing & Customer Data Platforms (GCP, CDP, Agentic AI)

Job location: - Any out of 6 AI locations

About S&C - Global Network (GN) : - Accenture GN’s Data & AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling – to outperform the competition.

WHAT’S IN IT FOR YOU?

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools/Agentic AI systems, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

A Consultant/Manager/Analyst for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

As part of that, we are seeking a highly skilled Consultant/Manager/Analyst to architect, build, and operationalize custom Customer Data Platforms (CDPs), Agentic AI systems and marketing data solutions on the Google Cloud Platform (GCP). You will be at the intersection of data engineering, MLOps, and marketing technology, building the foundational infrastructure that enables our clients to understand their customers, predict their needs, and deliver personalized experiences at scale.

Key Duties and Responsibilities: (GCP CDP)

• Architect & Design: Lead the technical design and architecture of enterprise-grade, custom CDPs and marketing data warehouses on Google Cloud Platform (GCP).
• Build Production-Grade Data Pipelines: Engineer robust, scalable, and automated data pipelines for both streaming and batch ingestion using services like Cloud Dataflow, Pub/Sub, and Cloud Functions. Containerize processing jobs with Docker for portability and scalability.
• Model for Insight & Activation: Design and implement data models in BigQuery optimized for customer identity resolution, 360-degree profile creation, segmentation, and analytics.
• Champion DevOps & MLOps: Champion and implement Infrastructure as Code (IaC) using Terraform. Build CI/CD pipelines using Cloud Build to automate testing and deployment, manage container images in Artifact Registry, and secure credentials using Google Secret Manager.
• Deploy & Serve: Develop and deploy containerized, serverless APIs (using Docker and Cloud Run) for real-time data ingestion and activation, feeding customer segments and triggers into marketing platforms.
• Operationalize Machine Learning: Collaborate with data scientists to productionize ML models (e.g., propensity, LTV, segmentation) using the Vertex AI platform. Build automated training pipelines, and deploy models for real-time inference.
• Collaborate & Innovate: Work within a multi-disciplinary team to translate business requirements into technical solutions, prototype new approaches, and provide expert guidance on the art of the possible with GCP and modern data engineering.
• Ensure Governance & Security: Implement solutions that adhere to data governance best practices and privacy regulations (e.g., GDPR, CCPA), ensuring data is handled securely and ethically.

Key Duties and Responsibilities: (RTCDP)

• Be a platform expert in Adobe RTCDP (Adobe Real time CDP). Developer level expertise on Adobe RTCDP (Adobe Experience Platform) is a must with other CDP platforms like Lytics, Segment, Amperity, Tealium, Treasure Data etc. including custom build CDPs as an added advantage
• Deep developer level expertise for real time event tracking for web analytics e.g., Google Tag Manager, Adobe Launch, Adobe Web SDK, etc.
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry
• Deep expert level knowledge of reporting tools like GA360/GA4, Adobe Analytics, Customer Journey Analytics
• Deep expert level knowledge of paid media destinations - Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Deep developer expertise for Journey Orchestration and Personalization tools like Adobe Target, Adobe Campaign, Adobe Journey Optimizer
• Assess and audit the current state of a client’s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
• Conduct stakeholder interviews and gather business requirements
• Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
• Prioritize CDP use cases together with the client.
• Create a strategic CDP roadmap focused on data driven marketing activation.
• Work with the Solution Architect to strategize, architect, and document a scalable CDP/Martech implementation, tailored to the client’s needs. Able to integrate multiple Martech tools.
• Ensure analytics are consistently implemented across digital properties. Diagnose and troubleshoot analytics/Martech implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
• Coordinate with website developers for Analytics integration, datalayer implementation, Martech tools integration
• Design and Implement Adobe Stack Martech tools like Adobe Target, Adobe Campaign, Adobe Journey Optimizer, Adobe Launch, Adobe Web SDK, Adobe Analytics, Customer Journey Analytics
• Deep domain expertise in Tag Management, Journey Orchestration, Campaign Management, A/B Testing
• Perform technical analysis & design for Martech related initiatives. Define requirements for Martech implementation/reporting dashboard.

Key Duties and Responsibilities: (Agentic AI)

• Architect the core interaction logic and decision-making frameworks for enterprise-grade, agentic AI systems within marketing on GCP.
• Leverage Google Agent Development Kit (ADKs) and APIs to orchestrate complex, multi-step agentic workflows, focusing on reasoning capabilities.
• Design agentic AI systems for scalability, robustness, and real-time responsiveness in autonomous marketing decision-making.
• Design and implement data storage strategies (Datastores) optimized for efficient retrieval of context for AI agents.
• Design, implement, and optimize Retrieval Augmented Generation (RAG) pipelines to equip Gemini agents with contextually relevant information from various knowledge sources.
• Leverage Gemini models' reasoning capabilities to enable agents for complex analysis, strategic planning, and problem-solving in marketing contexts.
• Develop and apply advanced prompting techniques (e.g., Chain-of-Thought, Few-Shot) to guide and enhance the reasoning, accuracy, and output quality of AI agents.
• Implement and leverage grounding & evaluation capabilities within Agentic AI systems to ensure outputs are factually accurate, contextually relevant, and traceable to specific data sources for marketing applications.
• Develop and deploy AI-driven solutions for generating multimodal marketing assets (e.g., personalized images, video snippets, audio messages) powered by Gemini.
• Implement LLMops best practices for the lifecycle management of agentic AI models, including CI/CD for AI components.
• Ensure secure and compliant interactions for AI agents, managing credentials and secrets relevant to AI model access.
• Implement robust monitoring, logging, and observability specifically for the performance, decision paths, and output quality of agentic AI systems.
• Prototype new approaches and provide expert guidance on GCP AI services, Gemini, RAG, advanced prompting, and reasoning AI techniques.
• Create insights presentations and client-ready decks, effectively communicating findings and recommendations.
• Mentor and guide junior resources, fostering a collaborative and growth-oriented team environment.
• Demonstrate strong communication skills, both verbal and written, to effectively convey complex concepts and insights to stakeholders.
• Develop strong relationships with clients at all levels, understanding their specific challenges and opportunities.

Other roles and responsibilities

• Business intelligence expertise for insights, actionable recommendations.
• Project management expertise for sprint planning
• Provide hands-on support and platform training for our clients.
• Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.