Search Engine Marketing

Company Description

As a Digital Marketing Manager, your role will be to manage online campaigns running various platforms (Social, Search and Display) and ensure the delivery of an effective and profitable service. Digital Marketing Specialist will also liaise with the Creative team, Tech team and Ops team to ensure proper optimization in campaigns and maintaining a smooth workflow.

Job Description

Major responsibilities and Requirements will include:

- Extensive Knowledge of Google AdWords, Bing, Facebook Ad Manager to perform daily campaign Management on Google, Facebook & Instagram.

- Setting up, managing and optimizing PPC campaigns of various clients on Google, Bing, Facebook and other 2nd tier search engines.

- Manage, Review & Perform daily account responsibilities.

- Should be having the knowledge to implement and monitor conversion tracking in Google Analytics using AdWords and other CPC/PPC campaigns.

- Generating UTM, Implementing GTM Pixels and Tracking Links

- QC of Landing Page and tracking parameters to track the entire funnel of ongoing campaigns.

- Provide insights on creative, audiences and campaign level for all major metrics including conversions, CTR, CPC CPL

- Recommend new strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of digital campaigns according to client goals.

- Strong Campaign Optimization and analytical skills and well versed with excel sheet functionality.

- Proficiency with MS excel and other MS office tools.

To be considered for this position, you will:

- Have worked for an Advertising Agency for at least 3-6 years in a similar role.

- Have managed one or several accounts and proven delivery of successful results.

- Have the ability to present and propose solutions to your team and client

- Have solid planning and organizational skills with the ability to perform multiple tasks at any given time.

- Have a good understanding of the Digital advertising industry

- Must be a team player and have good learning attitude.

- Google ad words certified professional (preferred).

- Should have good hand on excel formulas & Calculations.

Key Skills: Google AdWords Professional, Search Engine Marketing, Display Advertising, Digital Marketing, Online Marketing, Online Campaign Management, Google AdWords, PPC Campaigns, Social Media Optimization, SMO, SEM. Strong interpersonal skills, including written and oral communication skills