Senior - Adobe Campaign

Senior - Adobe Campaign

Description

About KPMG in India

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Jaipur, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada. 

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.

Responsibilities

Job Description

• Plan, configure, and execute Adobe Campaign campaigns across Email, WhatsApp, and Push Notifications (Web & App).
• Lead personalized campaign strategies using customer segmentation, behavioral insights, and loyalty data (Blue Chip program).
• Collaborate with personalization, analytics, and digital teams to align campaigns with customer journey optimization and A/B testing initiatives.
• Integrate Adobe Campaign with Adobe Experience Cloud tools like Analytics, AEM, and Campaign workflows for seamless execution.
• Monitor campaign performance, analyze results, and recommend optimizations to improve engagement and conversion rates.
• Maintain campaign documentation, templates, and automation workflows to ensure scalability and efficiency.
• Establish and maintain best practices and governance for campaign execution within the Personalization POD.

Required Skills & Qualifications

• Experience in Adobe Campaign or other marketing automation platforms, preferably in a senior/expert role.
• Strong hands-on experience in campaign configuration, audience segmentation, and personalization.
• Proven experience managing cross-channel campaigns — Email, WhatsApp, Push Notifications (Web & App).
• Deep understanding of customer lifecycle marketing, loyalty programs, and journey-based campaigns.
• Experience integrating Adobe Campaign with Adobe Experience Cloud tools like Analytics and AEM.
• Working knowledge of HTML, CSS, and JavaScript for email and landing page customization.
• Strong analytical skills with the ability to interpret campaign data into actionable insights.
• Excellent communication, collaboration, and stakeholder management skills in cross-functional teams.

Preferred / Good to Have

• Adobe Campaign Certification.
• Experience in travel, airlines, or high-volume B2C campaigns.
• Exposure to AI-driven personalization, advanced segmentation, and automation strategies.
• Knowledge of marketing automation best practices, deliverability optimization, and cross-channel orchestration.

Success Indicators

• Improved engagement and conversion across Email, WhatsApp, and Push channels.
• Seamless integration of campaigns into company's Personalization POD workflows.
• Timely and accurate execution of high-volume campaigns with strong deliverability.
• Scalable, reusable campaign templates and automated workflows established.

Work Mode

Qualifications

Engineering Grad / Postgraduate