Senior Web Analyst

Senior Analyst - Web

Key Responsibilities:

Website Operations & Maintenance

• Manage day-to-day operations of the corporate website and microsites.
• Ensure website content is accurate, up-to-date, and aligned with brand guidelines.
• Coordinate with internal teams and external vendors for website updates and enhancements.

Content Management

• Upload, format, and publish content using CMS platforms (e.g., WordPress, Adobe Experience Manager).
• Collaborate with content creators, designers, and developers to ensure timely publishing.

Analytics & Reporting

• Monitor website performance using tools like Google Analytics, Adobe Analytics, or similar.
• Generate regular reports on traffic, engagement, and conversion metrics.
• Provide insights and recommendations for optimization based on data analysis.

SEO & UX Optimization

• Implement SEO best practices to improve search engine rankings.
• Conduct UX audits and recommend improvements to enhance user experience.

Project Management

• Lead or support web-related projects including redesigns, migrations, and new feature rollouts.
• Manage timelines, stakeholders, and deliverables effectively.

Qualifications:

• Bachelor’s degree in Computer Science, Marketing, Communications, or related field.
• 3–5 years of experience in website management or digital marketing.
• Proficiency in CMS platforms (e.g., AEM Cloud would be highly appreciated).
• Strong understanding of HTML, CSS, and basic JavaScript.
• Experience with web analytics tools and SEO strategies.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with accessibility standards (WCAG).
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Basic graphic design skills using tools like Adobe Photoshop or Canva.

Key Responsibilities:

Website Operations & Maintenance

• Manage day-to-day operations of the corporate website and microsites.
• Ensure website content is accurate, up-to-date, and aligned with brand guidelines.
• Coordinate with internal teams and external vendors for website updates and enhancements.

Content Management

• Upload, format, and publish content using CMS platforms (e.g., WordPress, Adobe Experience Manager).
• Collaborate with content creators, designers, and developers to ensure timely publishing.

Analytics & Reporting

• Monitor website performance using tools like Google Analytics, Adobe Analytics, or similar.
• Generate regular reports on traffic, engagement, and conversion metrics.
• Provide insights and recommendations for optimization based on data analysis.

SEO & UX Optimization

• Implement SEO best practices to improve search engine rankings.
• Conduct UX audits and recommend improvements to enhance user experience.

Project Management

• Lead or support web-related projects including redesigns, migrations, and new feature rollouts.
• Manage timelines, stakeholders, and deliverables effectively.

Qualifications:

• Bachelor’s degree in Computer Science, Marketing, Communications, or related field.
• 3–5 years of experience in website management or digital marketing.
• Proficiency in CMS platforms (e.g., AEM Cloud would be highly appreciated).
• Strong understanding of HTML, CSS, and basic JavaScript.
• Experience with web analytics tools and SEO strategies.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with accessibility standards (WCAG).
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Basic graphic design skills using tools like Adobe Photoshop or Canva.

Experience Level

Senior Level