Senior Web and Digital Marketing Analyst

Senior Analyst-Web-Digital Enablement-KGS CH

Proven experience in Digital Marketing (preferred B2B experience), Website and Content Management, Web analytics, and SEO

4–5 years in marketing, with a strong understanding of web technologies, user experience (UX), content management systems (CMS), and analytics tools to ensure our digital presence is engaging, effective, and aligned with business goals.

Website Operations & Maintenance

•Manage day-to-day operations of the corporate website and microsites.•Ensure website content is accurate, up-to-date, and aligned with brand guidelines.•Coordinate with internal teams and external vendors for website updates and enhancements.

 

Content Management

•Upload, format, and publish content using CMS platforms (e.g., WordPress, Adobe Experience Manager).•Collaborate with content creators, designers, and developers to ensure timely publishing.

 

Analytics & Reporting

•Monitor website performance using tools like Google Analytics, Adobe Analytics, or similar.•Generate regular reports on traffic, engagement, and conversion metrics.•Provide insights and recommendations for optimization based on data analysis.

 

SEO & UX Optimization

•Implement SEO best practices to improve search engine rankings.•Conduct UX audits and recommend improvements to enhance user experience.•

Project Management

•Lead or support web-related projects including redesigns, migrations, and new feature rollouts.•Manage timelines, stakeholders, and deliverables effectively.

Any professional certifications required:

Bachelor’s degree in Marketing, Communications or similar

Experience Level

Senior Level