Senior Category Marketing Manager

Senior Manager

Job Code/ Requisition ID

 

Location

 Head Office, Gurgaon

Travel Required

Yes

Department / Function

Marketing

Position Name

Category Manager

Designation

SM

Role

Individual

 

Team                 

 

Reporting To

AGM

Job Specification

 

Ensuring the 4Ps of a business category are in focus, operation & alignment with the engagement of all key stakeholders in sales, marketing & relevant support functions.

Qualification/ Personal Attributes

Qualification

• Marketing MBA

 

Experience

• 4-5 years of experience in handling a category management/marketing role or having a balanced exposure to both sales & marketing functions in that duration.
  
  

Skills & Attributes

• Fundamental understanding of business, channel & distribution
• In depth & operational understanding of key marketing function vectors
  • New Product Launch & GTM strategy
  • Integrated Marketing Communication Campaigns
  • Ecommerce & Digital GTM
  • Developing & propagating a Communication/Creative brief based on the understanding of a business objective/scenario
  • Consumer Focus in positioning, communication development, journey mapping & touchpoint management
• Engaging key stakeholders in business for Marketing – sales teams & channel partners

 

 

Job Description

Key Responsibilities

• Managing end to end marketing (4Ps) for a business category
• Developing & executing Category Marketing Calendar aligned to the periodic action plan as aligned to business objectives
  • New Product Launches
  • Key seasonal & business campaigns
  • Support & drive region specific marketing requirements for category
  • HO driven & regional tactical initiatives
  • Budget planning & control for Category
• Build & roll out new initiatives for channel & consumer development
• Align & drive Brand Objectives through Category based actions

 

About Luminous

Luminous Power Technologies, a leader in energy solutions, is a 31-year-old company which started as a small venture. Now on its brand transformation journey, its mission is to become a name synonymous with all-encompassing home electrical, power backup and residential solar solutions and create millions of happy homes in India.

 

Today, Luminous is already a powerful, trustworthy brand name in 100 million Indian homes. During this successful journey, it has embraced the core values of reliability, consistency, longevity and the highest standards of integrity along with dynamic ideas and innovation. Its consumer-centric focus has led Luminous into new categories to deliver excellence in every product and home solution it offers. With 7 manufacturing units, more than 28 sales offices in India and presence in over 36 countries our 6000 employees serve more than 60,000 channel partners and millions of customers. Our motto has always been Customer Delight through Innovation & Passion with focus on Execution & Team-work. At Luminous, we passionately innovate to make life comfortable and efficient.

 

Luminous is a group company of Schneider Electric, a global leader in energy management with presence in over 100 countries, 1.5 lakh people and a revenue of Rs. 2 lakh crore.

 

• Career Page- http://joinus.luminousindia.com/
• LinkedIn- https://www.linkedin.com/company/luminous-power-technologies-p-ltd/
• Home Page- https://www.luminousindia.com/about-us
• Glassdoor-https://www.glassdoor.co.in/Overview/Working-at-Luminous-Power-Technologies-P-       EI_IE519545.11,40.htm

             

 

Experience Level

Senior Level