Senior Vice President - Brand & Digital Marketing

Brand & Digital Marketing
1.Develop and manage brand strategy aligned with Organizational Vision and objectives
2.Define brand standards and usage guidelines and ensure consistent integration across campaigns
3.Conceptualize strategic initiatives and plan advertising campaigns thereof  
4.Track market and consumer insights for improving brand marketing initiatives
5.Work across functions to create effective customer communication campaigns
6.Define media strategy, annual media calendar and conduct media planning, buying and implementation for the organization
7.Plan and implement retail visibility through one of the largest Retail Kiosks program in the category
8.Manage events, sponsorships and other activation programs for the organization                                                                                            
9.Create and execute the strategic road map for growth of Digital channels to enable customers to access SBI Card products & services                                                                                                                                                                                                                                                                                                          10.Enhance penetration of all Digital channels on the overall portfolio (increase Digital adoption / penetration)                                                                                                                                                                                                                                                                    11.Evaluate opportunities to improve / enhance customer experience and self-servicing capabilities on Digital channels- Define    and design the user journeys for new products and enhancements with unified customer experience for SBI Card Digital channels                                                                                                                                                                                                                                     Plan pipeline for Digital and Social Media campaigns to ensure optimum presence and visibility for the Brand across the year
12.Manage Social Media presence for the organization across relevant platforms. Lead contextual and sustenance campaigns, work towards various content buckets for improving engagement across platforms
13.Lead Content Digital Marketing Strategy for organization by leveraging on-page and off-page content strategy and video creation. Manage the content calendar for content creation – video, text across 3rd party publishers, SBI Card owned assets (website, social channels etc.)                                                                                                                                                                                                            14.Lead Digital Communication channels (E-mail / SMS) for the organization. Manage the channel cost, drive innovation in channel usage through various techniques.
15. Manage budgeting, invoicing and payment process for marketing
Market Research 
1,Conceptualize & Design a comprehensive customer research framework in sync with the business objectives, covering the following:  Brand health measurement, Customer satisfaction tracking, New product development, Communication effectiveness etc.
2.Implement the framework through 3rd part research agencies & other related channels

Public Relations
1.Develop and execute strategies to Manage, Build and Protect Organizational Reputation though impactful Public Relations initiatives
2.Create and develop a PR approach leveraging multiple platforms/channels to reach out to relevant stakeholders 
3.Work closely with the PR Agency and internal business units to develop messaging about the brand

Experience Level

Senior Level