Social Media Lead

Key Responsibilities

Social Media Strategy:

• Develop and manage a cross-platform social media calendar aligned with business goals and marketing strategies.
• Create premium, platform-specific content while maintaining consistency in brand voice across LinkedIn, Instagram, Facebook, and X.
• Guide internal and external agencies to produce engaging, audience-centric campaigns.
• Ensure timely and consistent posting on all social media platforms.

Campaign Thinking and Execution:

• Conceptualize and lead innovative, high-visibility digital campaigns to position Tata 1mg as a trusted healthcare leader.
• Ensure campaigns are integrated with organizational priorities and insights from multiple departments.
• Collaborate with internal teams to align campaigns with broader business objectives.

LinkedIn Marketing:

• Position LinkedIn as a platform for establishing thought leadership in healthcare and showcasing brand achievements.
• Partner with senior leadership to develop and manage their professional LinkedIn presence, aligning narratives with strategic goals.

Influencer Marketing:

• Design and oversee an influencer marketing strategy targeting the health and wellness domain.
• Build and nurture long-term relationships with influencers, thought leaders, and advocates.
• Evaluate and track the performance of influencer campaigns to maximize impact.

Reporting and Analysis:

• Generate detailed performance reports to assess campaign effectiveness.
• Utilize analytics to identify trends and optimize platform-specific strategies.
• Take ownership of key performance indicators for social media performance.

Trend Monitoring and Innovation:

• Implement monitoring systems to manage the brand's online reputation and respond strategically to challenges.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Explore new platforms and opportunities to enhance Tata 1mg’s social media presence.

What We’re Looking For

We’re seeking a forward-thinking, strategic Social Media Head to elevate brand awareness and drive impactful initiatives. The ideal candidate should:

• Have 6+ years of experience in managing social media or a similar role.
• Be passionate about using social media to tell compelling brand stories and drive business outcomes.
• Have a proven track record of creating and executing successful digital campaigns.
• Possess exceptional skills in developing creative, data-driven strategies.
• Demonstrate strong multitasking, organizational, and team collaboration abilities.