Area Sales Manager

### **Area Sales Manager / Sales Team Leader – Key Responsibilities**

#### 1. **Sales Strategy & Planning**

* Develop and implement regional or area-specific sales strategies to achieve targets.

* Analyze market trends, competitor activity, and customer needs to identify growth opportunities.

* Forecast sales performance and plan budgets accordingly.

#### 2. **Team Leadership & Management**

* Recruit, train, mentor, and manage a team of sales representatives.

* Set performance goals and KPIs for the team and monitor progress.

* Conduct regular team meetings, performance reviews, and one-on-one coaching sessions.

#### 3. **Sales Execution**

* Drive the team to meet or exceed sales targets (monthly, quarterly, annually).

* Manage key customer relationships and assist in closing high-value deals.

* Ensure proper execution of promotional campaigns and product launches in the area.

#### 4. **Territory & Account Management**

* Assign territories or customer accounts to team members effectively.

* Monitor and optimize coverage of assigned area to maximize sales and efficiency.

* Maintain detailed knowledge of each area’s customer base and sales potential.

#### 5. **Reporting & Analysis**

* Prepare and present sales reports, forecasts, and performance metrics to senior management.

* Analyze sales data to identify areas for improvement.

* Track team performance against KPIs and suggest corrective actions as needed.

#### 6. **Customer Relationship Management**

* Ensure high levels of customer satisfaction and retention.

* Handle escalated customer issues or complaints professionally.

* Support team in building and nurturing long-term customer relationships.

#### 7. **Collaboration & Coordination**

* Liaise with marketing, product, and supply chain teams to align sales strategies.

* Coordinate with other area/regional managers to share best practices.

* Ensure timely communication of market insights to internal teams.

#### 8. **Compliance & Administration**

* Ensure adherence to company policies, pricing structures, and regulatory guidelines.

* Oversee daily administrative tasks such as sales reporting, expense claims, etc.