Business Development Executive (BDE)

⭐ Job Role: Business Development Executive (BDE) – Civil Services & Government Exam Segment (B2C)✅ Position Overview:The Business Development Executive (BDE) in the Civil Services & Government Exam segment plays a vital role in driving student acquisition by promoting online/offline coaching programs directly to aspirants preparing for Civil Services (IAS, IPS, State PSCs) and other Government Exams (SSC, Banking, Railway, etc.). The role combines active lead generation, student counseling, relationship management, and sales closure to help aspirants start their preparation journey.

1. ✅ Key Responsibilities:🔍 Lead Generation & Outreach:
2. 
   

• Identify and approach prospective civil services and government exam aspirants through various channels:
• Field visits (colleges, coaching centers, community events).
• Social media outreach and inbound inquiry follow-up.
• Referrals, workshops, webinars, and local promotional activities.
• Build and maintain a database of prospects in the CRM.

1. 🎯 Student Counseling & Needs Analysis:
2. 
   

• Conduct one-on-one counseling sessions to understand aspirants’ career goals, preparation level, and motivation.
• Explain in detail the benefits of the EdTech platform:
• Structured study plans.
• Test series, mock exams, doubt clearing sessions.
• Study material quality and personalized mentoring.

1. ✅ Sales Conversion:
2. 
   

• Promote civil services and government exam courses effectively by demonstrating how the program solves aspirants’ pain points.
• Convert leads into enrollments by providing tailored solutions (course packages, EMI options, scholarships, etc.).
• Meet or exceed monthly sales targets.

1. 💻 CRM Management:
2. 
   

• Log all interactions, status updates, and follow-ups in the CRM system.
• Set reminders and systematically follow up until closure or disqualification.
• Maintain lead hygiene and status accuracy.

1. 📊 Market Feedback & Reporting:
2. 
   

• Collect market feedback from aspirants regarding competitor offerings, pricing, and course content.
• Provide weekly and monthly reports to the Sales Manager or CRO with insights and progress.

1. 🎓 Event Support & Promotion:
2. 
   

• Promote test series, mock tests, special workshops, and scholarship opportunities.
• Represent the brand at career fairs, government exam seminars, and promotional events.

1. 🤝 Post-Sales Support Coordination:
2. 
   

• Assist in the smooth handover of enrolled students to the academic support team.
• Address basic pre-course queries and ensure aspirants understand platform usage.
• ✅ Required Skills & Competencies:Excellent communication and interpersonal skills.
• Good understanding or passion for Civil Services & Government Exam preparation.
• Strong customer-oriented approach.
• Ability to handle objections and close sales.
• Familiarity with CRM tools (Zoho CRM, HubSpot, Salesforce, etc.).
• Ability to work independently and achieve targets.
• Basic computer proficiency.

✅ Reporting Structure:Reports to → Sales Manager / Chief Revenue Officer (CRO)

• ✅ Key Performance Metrics (KPIs):Number of qualified leads generated.
• Number of enrollments per month.
• Conversion rate (Leads → Admissions).
• Follow-up completion rate.
• Customer satisfaction from counseling.
• Market intelligence reports provided.