Digital Marketing Executive

Job Purpose

To develop and manage digital marketing strategies that promote the company’s pet food products through websites, social media, online marketplaces, and digital advertising.

🛠️ Key Responsibilities

1. Digital Marketing Strategy

Develop online marketing strategies for dog food, cat food, and other pet nutrition products.

Plan campaigns to increase online sales and brand visibility.

2. Social Media Marketing

Manage company pages on platforms like:

Facebook

Instagram

YouTube

Tasks include:

Posting pet care tips, product promotions, and customer stories

Running paid advertising campaigns

Engaging with pet owners and responding to queries

3. E-commerce Management

Promote and manage product listings on online marketplaces such as:

Amazon

Flipkart

Responsibilities:

Upload product information and images

Manage promotions and discounts

Monitor online reviews and ratings

4. Content Marketing

Create digital content such as:

Pet nutrition guides

Pet care blogs

Product demo videos

Social media graphics

5. Online Advertising

Manage paid campaigns using platforms such as:

Google Ads

Facebook Ads Manager

Goal: increase website traffic and product sales.

6. Market Research

Study pet food market trends and competitor brands.

Identify customer needs and preferences for pet nutrition.

7. Performance Analysis

Track marketing results using tools like Google Analytics.

Measure website visits, ad performance, and online sales.

🎓 Qualifications

Bachelor’s degree in Marketing, Business Administration, or Digital Marketing

Experience in digital marketing or e-commerce (2–5 years)

Knowledge of pet food or animal nutrition industry (preferred)

🧰 Key Skills

Social media marketing

SEO and online advertising

E-commerce management

Content creation

Data analysis

Customer engagement

🏢 Work Environment

Office or remote work

Works with sales, product development, and design teams

Focus on promoting pet food brands online