Digital Marketing Executive

● JOB DESCRIPTION :- Digital Marketing Executive / Digital Marketing Manager.

● Location Office-based with travel for video shoots

● Job TypeFull-Time (Office Sitting + Field Work)

● ABOUT THE ROLE :- We are looking for a proactive and creative Digital Marketing Professional who can independently handle our online presence across YouTube, Instagram, Facebook, and Google.

The role involves content creation, video production, paid advertising, analytics, and field travel for recording videos at different locations. The candidate should understand algorithms, ROI-driven marketing, and brand building.

● KEY RESPONSIBILITIES :-

YouTube Marketing & Video Content

•Plan and execute YouTube content strategy aligned with company offerings

• Record videos (office & outdoor locations)
• Edit videos for long-form and short-form content
• Upload videos with SEO-optimized:
• Titles
• Descriptions
• Keywords
• Tags & thumbnails
• Upload YouTube Shorts on a daily basis
• Monitor channel growth, engagement, and reach
• Improve performance using YouTube algorithm insights

● Instagram & Facebook (Meta Platforms) :-Create and publish:

• Reels
• Posts
• Stories
• Run and manage Meta Ads (Lead Generation, Traffic & Conversion)
• Monitor and optimize:
• ROAS
• Cost per lead
• Ad performance
• Create audience targeting & retargeting strategies
• Design and publish occasion-based posts (festivals, events, company achievements)
• Promote company benefits, USPs, and offers through engaging creatives

● Google Ads & Search Visibility :-

Plan and execute Google Search Ads

• Perform keyword research for high-intent searches
• Optimize ads to appear on top search results
• Track conversions and improve Quality Score
• Coordinate with landing pages for better lead conversion
• Travel & Field WorkTravel to client sites, events, and locations for video recording
• Coordinate schedules for shoots
• Maintain professional behavior during field assignments

● Performance Tracking & ReportingTrack leads, engagement, reach, and conversions

• Prepare weekly and monthly performance reports
• Analyze data and suggest improvements for better ROI
• Optimize ad budgets based on performance

● REQUIRED SKILLS & TOOLSKnowledge of Meta Ads & Google Ads

• Understanding of YouTube SEO & algorithms
• Video editing tools (Canva, CapCut, Premiere Pro, etc.)
• Analytics tools (Google Analytics, Meta Insights, YouTube Studio)
• Strong creativity with analytical thinking

QUALIFICATIONSGraduate in any discipline (Marketing preferred)

• 1–3 years experience in Digital Marketing
• Comfortable with video shooting & editing
• Willing to travel as per requirement

● PERFORMANCE METRICS (KPIs)Lead generation & conversion rate

• ROAS & CPL
• Social media growth & engagement
• YouTube subscriber & watch time growth
• Content consistency & quality

● COMPENSATION :- Salary as per experience + performance-based incentives

● WHY JOIN US?

•Opportunity to build brand visibility from scratch

• Exposure to real-world field marketing
• Performance-based growth
• Creative freedom with accountability.