Digital Sales Executive

Job Description (JD)

Job Title: Digital Sales Executive

Company: Archana Machinery Stores

Location: Guwahati, Assam

Department: Sales & Marketing

Reports To: Sales Manager / Management

Job Summary

Archana Machinery Stores is looking for a Digital Sales Executive who can generate sales through online platforms and digital channels. The candidate will be responsible for handling online inquiries, converting leads into customers, promoting industrial products digitally, and building relationships with clients across the North East region.

Key Responsibilities

1. Online Lead Generation

Generate leads through Google, LinkedIn, WhatsApp, IndiaMART, TradeIndia and other B2B platforms.

Identify potential customers such as factories, workshops, construction companies, and industrial buyers.

2. Digital Sales Conversion

Handle incoming online inquiries and convert them into sales.

Send product quotations, catalogs, and pricing to customers.

Follow up regularly with prospects to close deals.

3. Customer Relationship Management

Maintain regular communication with existing customers.

Build long-term relationships with industrial buyers and dealers.

Maintain proper records of leads and customer interactions.

4. Product Promotion

Promote company products like electric motors, pumps, belts, pulleys, chainsaws, industrial spares, and machinery through digital channels.

Share product updates, offers, and promotions with potential clients.

5. Market Research

Identify new market opportunities and potential industries.

Track competitors and pricing in the market.

6. Coordination with Sales & Operations

Coordinate with the sales team, warehouse, and accounts department for order processing and delivery.

Ensure smooth communication between customers and internal teams.

7. Reporting

Maintain daily and weekly sales reports.

Update management on lead status, sales pipeline, and market feedback.

Qualifications

Bachelor’s degree in Business, Marketing, Commerce, or related field

1–3 years experience in sales, digital sales, or B2B sales (industrial products preferred)

Key Skills

Strong communication and negotiation skills

Knowledge of digital platforms like IndiaMART, LinkedIn, WhatsApp Business

Basic understanding of industrial machinery products

Ability to convert leads into customers

Basic knowledge of Excel and CRM tools