Marketing Manager

Job Title - Marketing Manager – SEO, Google Ads & Performance Marketing (Admissions & Growth)

(Higher Education | Lead Generation | Digital Acquisition)

Location: Guwahati (On-office)

Experience: 3+ Years

Industry: Education / Higher Education

Job Summary:

IEC is hiring an experienced Marketing Manager to lead admissions growth, digital acquisition, and performance marketing for our undergraduate programs and post graduate programs.

This role is ideal for a professional with 3+ years of hands-on experience in SEO, SEM, Google Ads, and Meta Ads, who can drive high-quality leads, optimize conversions, and scale admissions outcomes.

You will own the complete student acquisition funnel - from lead generation to enrollment.

Programs Offered:

MBBS, B.Tech , PG , Abroad studies 

Key Responsibilities:

Admissions Growth & Lead Generation

Plan and execute student acquisition strategies for UG programs

Drive enquiries through digital and offline channels

Optimize Cost Per Lead (CPL) and lead quality

Work closely with counselling teams to improve lead-to-admission conversions

Performance Marketing

Lead and manage campaigns across:

SEO

SEM / Google Ads

Meta Ads (Facebook & Instagram)

Plan, execute, and optimize paid campaigns with strong ROI focus

Build and manage full-funnel marketing strategies

Data & Reporting:

Track daily, weekly, and monthly marketing performance

Analyze data to improve conversions and ROI

Own reporting of leads, enquiries, CPL, and admissions

Required Qualifications:

Minimum 3+ years of experience in marketing, growth, or performance marketing

Mandatory hands-on experience in:

SEO

SEM / Google Ads

Meta Ads

Strong understanding of lead funnels, CPL, and conversion metrics

Compensation:

₹15,000 - ₹20,000 per month. Final compensation will be determined based on experience, performance marketing expertise, and interview discussions.

Why Join IEC

Direct ownership of admissions growth and revenue outcomes

High-impact role in a fast-scaling education institution

Freedom to experiment and scale proven strategies

Clear performance-driven career growth