Sales & Marketing Manager

About Avedon

Avedon Education is a fast-growing education leadership and growth platform working with schools, coaching institutes, educators, and education entrepreneurs across Northeast India and beyond. Our mission is to improve education quality, educator capability, student outcomes, and institutional growth through consulting, training, technology, and strategic partnerships.

Role Overview

The Senior Manager – Sales & Marketing will lead Avedon’s revenue growth, brand positioning, and market expansion. This role requires a strategic thinker with strong execution skills, capable of building scalable sales systems, leading teams, and driving high-impact marketing campaigns in the education ecosystem.

Key Responsibilities

1. Sales Leadership & Revenue Growth

• Own and achieve monthly, quarterly, and annual revenue targets
• Build and manage B2B sales pipelines (Schools, Coaching Institutes, Education Owners)
• Design and implement institutional sales strategies and pricing models
• Lead negotiations, closures, and high-value institutional partnerships
• Develop upselling and cross-selling strategies across Avedon’s offerings

2. Marketing Strategy & Brand Growth

• Create and execute integrated marketing strategies (online & offline)
• Strengthen Avedon’s brand presence across digital platforms, events, and media
• Plan and manage education summits, leadership meets, workshops, and webinars
• Oversee content marketing, performance marketing, and lead-generation campaigns
• Collaborate with the content, design, and social media teams

3. Team Building & Management

• Build, mentor, and manage Sales Executives, Marketing Managers, and Field Teams
• Set KPIs, review performance, and drive a high-performance sales culture
• Conduct regular training sessions for sales and marketing teams

4. Market Expansion & Partnerships

• Identify new markets, regions, and growth opportunities (especially Northeast India & Pan-India)
• Build strategic partnerships with schools, coaching networks, education brands, and corporates
• Represent Avedon at education forums, conferences, and industry events

5. Data, Reporting & Strategy

• Track sales funnels, CAC, ROI, conversion rates, and campaign performance
• Present weekly and monthly reports to leadership with actionable insights
• Continuously optimize strategies based on data and market feedback

Required Skills & Qualifications

Must-Have

• 8+ years of experience in Sales & Marketing leadership
• Strong background in B2B / Institutional Sales
• Proven record of scaling revenue and teams
• Excellent communication, negotiation, and presentation skills
• Strategic mindset with hands-on execution ability

Preferred

• Experience in Education, EdTech, Coaching, or Consulting sectors
• Understanding of Northeast India education market
• Experience handling large ticket deals and enterprise clients
• Familiarity with CRM tools, performance marketing, and analytics

What We Offer

• Leadership role in a high-impact education company
• Opportunity to build and scale sales & marketing from ground up
• Competitive salary + performance-linked incentives
• Direct working exposure with the Founder & Core Leadership
• Long-term growth into Head of Sales / VP Growth role

Ideal Candidate Profile

• Vision-aligned with education transformation
• Entrepreneurial mindset, ownership-driven
• Comfortable with fast-paced startup environments
• Strong people leader and growth strategist