Senior Sales Officer

– Key Responsibilities

*#### 1. *Sales Strategy & Planning** Develop and implement regional or area-specific sales strategies to achieve targets.* Analyze market trends, competitor activity, and customer needs to identify growth opportunities.* Forecast sales performance and plan budgets accordingly.

#### 2. *Team Leadership & Management** Recruit, train, mentor, and manage a team of sales representatives.* Set performance goals and KPIs for the team and monitor progress.* Conduct regular team meetings, performance reviews, and one-on-one coaching sessions.

#### 3. *Sales Execution** Drive the team to meet or exceed sales targets (monthly, quarterly, annually).* Manage key customer relationships and assist in closing high-value deals.* Ensure proper execution of promotional campaigns and product launches in the area.

#### 4. *Territory & Account Management** Assign territories or customer accounts to team members effectively.* Monitor and optimize coverage of assigned area to maximize sales and efficiency.* Maintain detailed knowledge of each area’s customer base and sales potential.

#### 5. *Reporting & Analysis** Prepare and present sales reports, forecasts, and performance metrics to senior management.* Analyze sales data to identify areas for improvement.* Track team performance against KPIs and suggest corrective actions as needed.

#### 6. *Customer Relationship Management** Ensure high levels of customer satisfaction and retention.* Handle escalated customer issues or complaints professionally.* Support team in building and nurturing long-term customer relationships.

#### 7. *Collaboration & Coordination** Liaise with marketing, product, and supply chain teams to align sales strategies.* Coordinate with other area/regional managers to share best practices.* Ensure timely communication of market insights to internal teams.

#### 8. *Compliance & Administration** Ensure adherence to company policies, pricing structures, and regulatory guidelines.* Oversee daily administrative tasks such as sales reporting, expense claims, etc.