Digital Marketer

Job Summary

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage online marketing activities for our training institute. The candidate will be responsible for generating quality leads, improving brand visibility, and promoting training programs through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns for training courses and workshops
• Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Create and post engaging content (posts, reels, banners, course promotions)
• Run and optimize paid ads (Google Ads, Facebook/Instagram Ads)
• Generate and track leads for admissions and course inquiries
• Manage and optimize the institute’s website and landing pages
• Perform SEO activities to improve website ranking and organic traffic
• Execute email marketing and WhatsApp campaigns for student outreach
• Analyze campaign performance using tools like Google Analytics and prepare reports
• Coordinate with counselors, trainers, and management for promotional planning
• Research competitors and implement new digital marketing strategies

Required Skills & Qualification

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in Digital Marketing (Education/Training industry preferred)
• Knowledge of SEO, SEM, SMM, and Paid Advertising
• Familiarity with tools such as Google Ads, Meta Ads Manager, Google Analytics
• Basic knowledge of content creation, Canva, or design tools
• Strong communication and coordination skills
• Ability to work with targets and deadlines

Preferred Skills

• Experience in lead generation for training institutes
• Knowledge of CRM tools and lead management
• Video marketing and YouTube promotion experience
• Basic understanding of website CMS (WordPress)

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Cost per lead (CPL)
• Conversion rate (Lead to Admission)
• Website traffic and engagement growth
• Social media reach and engagement

Benefits

• Competitive salary + performance-based incentives
• Opportunity to work in a growing education brand
• Skill development and career growth opportunities
• Supportive and professional work environment