Digital Marketing Executive

Job Title: Digital Marketing Executive

Company Overview:

We are looking for a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns to increase brand awareness, lead generation, and customer engagement.

Key Responsibilities:

Plan and execute digital marketing campaigns across platforms like Google, Facebook, Instagram, and LinkedIn

Manage paid advertising campaigns (Google Ads & Meta Ads)

Handle SEO (Search Engine Optimization) and SEM activities

Create and manage social media content calendars

Generate leads through digital platforms

Monitor website traffic using Google Analytics

Optimize campaigns based on performance metrics (CPC, CTR, ROI, etc.)

Coordinate with design and content teams for creatives

Manage email marketing campaigns

Track competitors’ digital activities

Required Skills:

Knowledge of Google Ads and Meta Ads

Basic understanding of SEO and keyword research

Social media marketing skills

Data analysis and reporting ability

Content writing basics

Knowledge of tools like Canva, WordPress, or similar platforms

Qualification:

Bachelor’s degree in Marketing / Business / Communications or related field

1–3 years of experience in Digital Marketing

Certification in Google Ads or Digital Marketing (Preferred)