Digital Marketing Manager

Job Responsibilities • Lead, plan, and manage end-to-end real estate digital marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display & YouTube). • Develop and execute strategies to generate high-quality leads for apartments, villas, and plots. • Oversee the creation and optimization of ad creatives, hooks, and copies tailored to real estate audiences. • Guide the team in producing high-converting AI-powered video ads and reels. • Manage and mentor junior executives/designers for creative production and campaign execution. • Collaborate with sales teams to improve lead quality, conversion rates, and sales funnel efficiency. • Monitor, analyze, and optimize campaign performance based on CPL, ROI/ROAS, and lead-to-sale conversion. • Scale successful campaigns and introduce new testing strategies. • Prepare detailed performance reports, insights, and strategy recommendations for management. Required Skills & Experience • Strong experience in real estate digital marketing campaigns. • Expertise in Meta Ads Manager and Google Ads. • Proven track record of managing and scaling high-budget performance campaigns. • Deep understanding of real estate buyer journey, funnels, and targeting strategies. • Hands-on experience or team oversight in AI video editing tools such as CapCut, Pictory, InVideo, Runway, and Descript. • Ability to strategize and supervise creation of reels, short video ads, walkthrough videos, and testimonial creatives. Good to Have • Experience with CRM tools (Leadsquared, Salesforce, etc.) • Knowledge of UTM tracking, attribution, and analytics. • Basic understanding of design tools (Canva / Photoshop). • Experience handling multiple real estate clients/projects. What We’re Looking For • A strategic thinker with strong execution ability. • Performance-driven mindset with focus on ROI. • Leadership skills to manage and grow a team. • Strong analytical and creative problem-solving skills. • Ability to scale campaigns and drive consistent results.