Digital Marketing Specialist

Functional Responsibilities :



• Develop and execute digital marketing campaigns to promote GPAC programs, workshops, fellowships, policy research, and

community initiatives.

• Manage GPAC’s social media platforms (Instagram, Facebook, LinkedIn, YouTube), ensuring consistent posting, branding, and

engagement.

• Coordinate with the media/design team to create graphics, videos, reels, and report-based content for online distribution.

• Create content calendars, campaign plans, email newsletters, and outreach materials for digital audiences.

• Monitor analytics and prepare MIS reports for reach, engagement, impressions, and community response.

• Run targeted campaigns for youth engagement, public policy literacy, and civic participation initiatives.

• Support recruitment, event promotion, field team communication, and awareness campaigns through digital channels.

• Manage websites, landing pages, SEO updates, and content uploads.

• Ensure adherence to GPAC’s identity guidelines and communication standards.

Required Knowledge & Experience :

• 3 - 6 years of experience in digital marketing, content management, social media, or online communication.

• Proficiency in social media management tools, analytics dashboards, SEO basics, Canva/Figma, and digital engagement tools.

• Experience running awareness campaigns, youth-focused engagement, or nonprofit communication is preferred.

• Strong understanding of visual communication, branding, and audience targeting.

• Ability to interpret research insights and convert them into easy-to-understand digital content.

• Experience in coordinating with designers, video editors, field teams, and program managers.