Key responsibilities of a sales executive include:

1. Prospecting and Lead Generation: Identifying potential clients or customers through research, networking, and outreach methods like cold calling, email campaigns, or social media. They often use CRM systems to track leads.
2. Customer Engagement: Building and maintaining strong relationships with both existing and potential customers. This includes understanding their needs and offering tailored solutions.
3. Sales Presentations and Demonstrations: Conducting product or service presentations to customers, showcasing features and benefits to generate interest and close deals.
4. Negotiation and Closing Sales: Discussing pricing, terms, and other aspects of a deal, aiming to close sales effectively while ensuring both company and customer needs are met.
5. Meeting Sales Targets: Sales executives are typically given quotas or targets to meet, which they are expected to achieve within specific timeframes.
6. Market Research: Keeping up to date with industry trends, customer behavior, and competitor activities to identify opportunities and threats.
7. Reporting and Documentation: Keeping accurate records of sales activities, customer interactions, and progress toward goals. Regular reporting to management about sales performance is also common.
8. Collaboration with Other Teams: Working closely with marketing, customer service, and product teams to ensure alignment on promotional activities, product offerings, and customer service.
9. Customer Service and After-Sales Support: Addressing any concerns or questions post-sale to ensure customer satisfaction and fostering repeat business or referrals.
10. Upselling and Cross-Selling: Identifying opportunities to sell additional products or services to existing customers, helping increase overall revenue.