Area Sales Manager

Position: Area Sales Manager

Department: Sales & Business Development

Location:

Reports To: RSM

Role Summary

The Area Sales Manager (ASM) is responsible for driving sales, managing channel partners, and expanding the customer base within the assigned area. This role focuses on promoting solar products and solutions—such as PV modules, inverters, rooftop EPC services, or BOS components—while ensuring sales targets and profitability goals are consistently achieved.

Key Responsibilities

1. Sales & Target Achievement

Achieve monthly and quarterly sales targets for the assigned area.

Generate leads and convert them into active business opportunities.

Conduct sales visits, customer meetings, and product presentations.

Manage negotiation, pricing discussions, and deal closure.

2. Channel Partner Management

Identify, onboard, and manage channel partners: EPCs, installers, dealers, and distributors.

Conduct training sessions for partners on product knowledge and sales strategy.

Monitor partner performance and drive channel sales productivity.

3. Market Development

Expand presence in residential, C&I, small utility, or rooftop segments.

Identify potential markets and build relationships with electricians, integrators, consultants, and builders.

Track competitor activities, pricing, and market trends within the territory.

4. Customer Relationship Management

Build strong relationships with customers for repeat and referral business.

Act as the point of contact for product inquiries, pricing, and delivery updates.

Coordinate with internal teams for order processing, logistics, and service requirements.

5. Reporting & Administration

Maintain accurate records in CRM and submit daily/weekly/monthly reports.

Ensure compliance with company pricing, credit, and documentation policies.

Support regional marketing activities, exhibitions, roadshows, and dealer meets.

Qualifications & Requirements

Education

Bachelor’s degree in Business, Engineering, or related field.

MBA is a plus.

Experience

3+ years of sales experience (solar industry preferred).

Experience in channel sales or B2B sales highly desirable.

Skills

Strong communication and negotiation skills.

Good understanding of solar products (modules, inverters, EPC systems).

Ability to generate leads and convert them into business.

Proficiency in CRM tools and MS Office.

Willingness to travel frequently within the area.

Key Competencies

Target-driven & proactive

Strong interpersonal skills

Customer-focused mindset

Market awareness

Analytical & problem-solving approach

Ability to work independently and with teams

Benefits

Competitive salary + performance-based incentives

Travel reimbursement

Health insurance

Career

growth opportunities within the solar organization