Field Sales Executive

Role Overview

The Field Sales Executive is responsible for managing sales operations within an assigned geographic area. This role involves achieving sales targets, developing customer relationships, managing distributor networks, driving team performance, and ensuring smooth market execution.

Key Responsibilities

1. Sales & Revenue Achievement

Achieve monthly, quarterly, and annual sales targets for the assigned area.

Monitor performance metrics and implement corrective actions when targets are not met.

Identify opportunities for business growth and market expansion.

2. Market Development

Expand distribution network and ensure adequate market coverage.

Conduct market research to understand customer needs, competitor activities, and market trends.

Develop and execute area-specific sales strategies.

3. Team Management

Recruit, train, and supervise Sales Executives / Territory Sales In-charge.

Conduct regular performance reviews, coaching, and motivation sessions.

Ensure the team meets productivity and coverage standards.

4. Distributor / Channel Management

Appoint, monitor, and manage distributors, dealers, and channel partners.

Ensure proper inventory planning, order management, and timely collections.

Resolve channel conflicts and maintain healthy trade relationships.

5. Execution & Compliance

Ensure implementation of trade promotions, product launches, and marketing activities.

Monitor merchandising, visibility, and brand presence across the area.

Ensure adherence to company policies, pricing guidelines, and market hygiene.

6. Reporting & Data Management

Prepare sales reports, competitor analysis, and market feedback.

Use CRM/sales dashboards to track performance and provide insights.

Present periodic business reviews to senior leadership.

Key Skills & Competencies

Strong leadership & team-handling skills

Excellent communication & negotiation abilities

Analytical and data-driven decision-making

Good understanding of channel sales and distribution management

Ability to work under pressure and deliver results

Relationship-building and problem-solving skills