Job Title: Area Sales Manager – Cement Channel

Department: Sales

Reports To: Regional Sales Manager / Zonal Sales Head

Job Summary: We are looking for a performance-driven Area Sales Manager to lead a team of sales professionals, drive revenue growth, manage influencer networks, and oversee operational efficiency in the assigned territory. The role demands a strategic thinker with strong execution skills, capable of achieving sales targets and enhancing market penetration.

• Key Deliverables / Responsibilities:
• Sales Target Achievement:
• Drive business growth by achieving monthly, quarterly, and annual sales targets through effective management of the sales team and coordination with the cement network.
• Team Management:
• Set individual sales goals, monitor team performance, coach and motivate team members to improve productivity and deliver results.
• Influencer & Lead Generation:
• Generate new business leads by managing and nurturing relationships with key influencers like contractors, masons, and engineers in the region.
• Relationship Building:
• Build strong, long-term relationships with influencers and channel partners to enhance brand loyalty and product advocacy.
• Operations Management:
• Oversee stock levels, ensure reorder quantities are maintained, manage minimum stock levels (MSL), demand forecasting, and ensure timely scheme settlements and proper POSM (Point of Sale Material) usage.
• Market Insights & Trends:
• Continuously monitor and identify emerging market trends, competitor activities, and consumer behavior to provide actionable insights to the Head Office team for planning and deployment.
• Execution of Last-Mile Strategy:
• Collaborate with cross-functional teams to execute product and marketing strategies effectively at the last mile.
• Required Qualifications & Experience:Graduate or Postgraduate in Business Administration, Sales, or a related field
• 6–10 years of experience in sales, preferably in cement, construction materials, or building products
• Proven track record of team leadership and achieving sales targets
• Experience in influencer management and dealer/channel development
• Key Skills & Competencies:Strong leadership and team management
• Influencer engagement and relationship building
• Sales forecasting and operations planning
• Market analysis and reporting
• Problem-solving and strategic thinking
• Excellent communication and negotiation skills