Area Sales Manager (ASM) – Home Loans

Job Overview:

This role involves recruiting and managing partners, agents, brokers, distributors and generating leads, supporting customer acquisition, and ensuring seamless loan processing. The ASM will play a key role in achieving sales targets, expanding channel networks, ensuring compliance, and maintaining strong relationships with internal and external stakeholders.

Key Responsibilities:

1. Sales Target Achievement

• Achieve and exceed monthly, quarterly, and annual sales targets for home loan products across channels.
• Drive lead generation, conversion, and timely processing of applications in coordination with partners.

2. Channel Partner Management

• Recruit, onboard, and manage a strong network of partners, agents and distributors.
• Conduct training and upskilling sessions to enhance product knowledge, process awareness, and compliance adherence.
• Regularly engage with partners to ensure productivity and business alignment.

3. Lead Generation & Conversion

• Collaborate with both channels to generate high-quality leads and support partners to convert them into successful disbursals.
• Monitor performance metrics like lead-to-login and login-to-disbursal ratios, and take action to improve conversion efficiency.

4. Relationship Management

• Maintain long-term, productive relationships with partners to drive consistent business.
• Support partners in handling customer interactions and resolving issues efficiently.

5. Market Development & Strategy

• Analyze regional trends, competitor activities, and partner performance to develop market penetration strategies.
• Identify new opportunities to grow home loan business in untapped areas or through new partners.

6. Compliance & Risk Mitigation

• Ensure all applications and customer documentation comply with internal policies and regulatory norms.
• Monitor partner adherence to compliance and mitigate operational or reputational risks.

7. Internal Coordination

• Collaborate with Credit, Operations, and Marketing teams to streamline processes, reduce turnaround time, and enhance customer satisfaction.
• Contribute to the development of partner engagement campaigns or regional sales initiatives.

8. Reporting & Analysis

• Provide accurate and timely reports on sales pipeline, partner performance, market insights, and challenges.

Track KPIs and suggest course-corrective actions as required