Assistant Vice President - Growth Process Strategy

AVP, Growth Process Strategy (L11)

Job Description:

Role Title : AVP, Growth Process Strategy (L11)

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

 

Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

The AVP, Growth Process Strategy Analyst will develop, implement, and manage key process controls supporting Client Executed Marketing and Client Executed Loyalty L3 functions. This role leverages data analytics and reporting, including the use of AI and automation tools, to identify control gaps, recommend improvements, and strengthen governance. The role requires close collaboration with cross-functional stakeholders to drive process enhancements and risk mitigation strategies.

Key Responsibilities:

• Design, implement, and own preventative and detective process controls for Client Executed Marketing and Loyalty L3 functions, including social media advertising.

• Participate in Enterprise Governance, Risk, and Compliance (eGRC) meetings to ensure timely resolution and alignment of issues.

• Conduct regular quality assurance (QA) reviews, audits, and testing of controls to validate effectiveness and identify improvement opportunities; lead root cause analysis for control failures and coordinate corrective actions.

• Establish and maintain documentation standards for process controls, including procedures, control matrices, and audit logs.

• Leverage reporting, analytics, and AI-driven insights to identify control gaps, recommend enhancements, and drive automation or process improvements.

• Develop and maintain KPIs and dashboards using Tableau or similar BI tools to communicate process health, risks, and opportunities.

• Lead or contribute to continuous process improvement projects to enhance control effectiveness and operational efficiency.

• Facilitate training and awareness initiatives to promote adherence to control frameworks.

• Collaborate with technology and data teams to implement automation solutions that enhance control governance.

Qualifications/Requirements:

• 5 +Years of experience with  Bachelor’s degree in Business, Finance, Analytics, Risk Management, or related field preferred & in lieu of a degree 7 + years of relevant experience .

• Proven experience in client marketing or client loyalty processes and associated risk controls.

• Strong analytical skills with the ability to interpret complex data from multiple sources.

• Proficiency in Tableau, Power BI, SAS / SQL or other data visualization/reporting tools.

• Familiarity with AI tools, RPAs, automation platforms, and governance frameworks.

• Knowledge of regulatory compliance relevant to marketing and loyalty programs is a plus.

• Strong decision-making and independent problem-solving capabilities.

Outcomes Delivered

• Ownership and continuous enhancement of process controls to mitigate risks effectively.

• Actionable insights from dashboards to identify control gaps, process challenges, and training needs.

• Strengthened governance frameworks and adoption of AI-driven preventative controls.

• Effective cross-team collaboration resulting in timely issue resolution and process improvements.

Desired Characteristics:

• Highly organized with proven ability to influence and coordinate diverse stakeholders under tight deadlines.

• Excellent communication, presentation, interpersonal, and facilitation skills.

• Positive, proactive, and collaborative mindset.

• Adaptable to evolving technologies and process landscapes.

• Leadership aptitude for driving initiatives and cross-functional alignment.

Eligibility Criteria : 5 +Years of experience with  Bachelor’s degree in Business, Finance, Analytics, Risk Management, or related field preferred & in lieu of a degree 7 + years of relevant experience .

Work Timings: 2 PM to 11 PM IST

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal) or LPP

• L9+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L9+ Employees can apply

Grade/Level: 11

Job Family Group:

Marketing

Experience Level

Executive Level