Business and Technology Delivery Analyst - Marketing Operations

Bus & Technology Delivery Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Bus & Technology Delivery Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? 2–4 years in mobile app monetization, SDK integration, or technical ad-ops / support environment Proven troubleshooting experience using Android Studio / Xcode, Logcat, Charles / Proxyman, and Chrome DevTools Familiarity with Google Mobile Ads SDK and mediation setup Working knowledge of Google Workspace (Docs, Sheets, Slides, Gmail) Basic understanding of HTML & JavaScript for tag / signal validation Preferred Skills: Hands-on with AdMob or in-app platforms such as AppLovin MAX, ironSource, Unity Ads, MoPub/FAN, or DV360 Experience integrating Google Bidding & third-party Open Bidding adapters (Meta, Unity, AppLovin, InMobi, etc.) Understanding of programmatic concepts: real-time bidding (RTB), ad verification, brand safety, viewability, COPPA & GDPR compliance Strong customer empathy and chat/email etiquette Clear, concise writing adaptable to developer audience Critical thinker who can follow troubleshooting flows and know when to dig deeper Fast learner, able to absorb product & policy changes quickly Comfortable in a rapidly changing environment and multicultural setting
Roles and Responsibilities: Validate Google Mobile Ads SDK integration and ensure latest versions are in use Enable Google Bidding; import, test and certify third-party Open Bidding adapters Configure mediation waterfalls as fallback and verify eCPM floors & placement mapping Run test ads, capture logs/screens, and document root cause & fixes Review ad unit structure, key/values, COPPA/GDPR flags, and policy compliance before go-live Debug creative-render, latency, or yield issues via AdMob console, GAM, and network traces Educate developers on best-practice placements and simple revenue levers Maintain case notes and escalate edge cases to Implementation Lead / Google BSS as needed