Business Analyst - Digital & Medical Data

Business Analyst - DAP - PAR

Job Description Summary

We are seeking a talented and driven Data Analyst to join our team at Novartis. As a Data Analyst-Medical-Digital, you will be responsible for analyzing digital & medical data, providing insights, and optimizing our business strategies to drive business growth. You will working closely with marketing teams, data scientists, and digital specialists, identify trends, and enhance experiences. This is an exciting opportunity to leverage your analytical skills and contribute to the digital transformation of a leading global healthcare company.

Job Description

Responsibilities: 

• Conduct in-depth analysis of digital & Medical data to uncover key insights, trends, and opportunities across various channels, including MSL field Interaction, CRM data, MSL Target, Metrics understanding. 

• Collaborate with cross-functional teams to define medical metrics and success criteria, and ensure proper tracking and data collection. 

• Develop and maintain dashboards and reports that provide actionable insights and visualizations to stakeholders. 

• Conduct competitive analysis and benchmarking to identify best practices and emerging trends in digital marketing. 

• Collaborate with data scientists and digital specialists to implement data-driven medical strategies and optimize touchpoints. 

• Stay up to date with industry trends, digital analytics methodologies, and emerging technologies to drive innovation and enhance our digital capabilities. 

• Assist in the development and maintenance of medical analytics frameworks, processes, and tools to ensure data accuracy, automation, and scalability. 

Qualifications: 

• Bachelor's degree in Computer Science, Marketing, Statistics, or a related field. Master's degree is a plus. 

• 2-4 years of experience in digital analytics or a relevant analytical role. 

• Proficiency in using SQL, Python, or R for data manipulation and analysis. Experience with data visualization tools (e.g., Power BI) is must. 

• Strong analytical mindset with the ability to translate data into actionable insights and recommendations. 

• Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to non-technical stakeholders. 

• Strong attention to detail and ability to prioritize tasks, manage multiple projects, and meet deadlines. 

• Experience in the pharmaceutical or healthcare industry is a plus. 

• Fluency in English is required, additional language skills are a plus. 

If this Business Analyst position at Novartis aligns with your skills and interests, we encourage you to apply and be part of our digital transformation journey.  

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Statistical Analysis, Strategic Marketing

Experience Level

Mid Level