Business Development Manager – Brand Outreach & Growth

We are looking for a high-performing Business Development Manager (BDM) to drive customer acquisition, brand visibility, and revenue growth for ServeFar, an NRI-focused property management company. The role requires a strong balance of on-ground business development, strategic planning, relationship management, and cross-functional coordination, aligned with the company’s goals and long-term vision.

The ideal candidate will proactively build ServeFar’s presence across gated communities, corporates, and real estate ecosystems, while implementing innovative strategies to attract NRI and HNI property owners.

Roles & Responsibilities

1. Business Strategy & Planning

• Design and implement a strategic business development plan to expand ServeFar’s customer base and strengthen its brand presence.
• Translate company objectives into clear acquisition and outreach strategies, with a focus on NRIs and premium residential segments.
• Identify growth opportunities and propose new initiatives for market penetration.

2. Brand Awareness & Community Engagement

• Drive brand awareness initiatives by actively engaging with:
• Gated communities
• Resident Welfare Associations (RWAs)
• Facility managers and association members
• Plan and execute on-ground promotional activities, including awareness sessions, property clinics, stalls, and society events.
• Act as ServeFar’s brand ambassador during all field interactions.

3. Networking & Partnerships

• Build and maintain strong networks with:
• Corporates
• Real estate builders and developers
• Facility management companies
• Channel partners and influencers
• Work out collaborative strategies with partners to acquire new customers and referral leads.
• Leverage relationships to create long-term business opportunities.

4. Customer Acquisition & Relationship Management

• Build and promote strong, long-lasting customer relationships by understanding client needs and pain points.
• Generate referrals from satisfied customers and community stakeholders.
• Focus on acquiring NRI and HNI customers, especially owners of premium residential properties.

5. Sales Performance & Reporting

• Achieve business and revenue targets set by top management.
• Prepare and present:
• Sales and revenue reports
• Expense tracking
• Realistic forecasts and pipeline status
• Monitor performance metrics and continuously improve conversion effectiveness.

6. Market Intelligence & Competitive Analysis

• Identify emerging markets, customer trends, and market shifts.
• Stay updated on:
• Competitor offerings
• New services and pricing models
• Industry developments affecting NRIs and property owners
• Provide actionable insights to management for strategic decisions.

7. Cross-Functional Coordination

• Coordinate with the Digital Marketing team to:
• Develop targeted campaigns
• Improve brand visibility
• Generate qualified enquiries
• Work closely with Operations and Property Managers to ensure seamless onboarding and high customer satisfaction.
• Act as a bridge between customers and internal teams to ensure service excellence.

Requirements & Qualifications

Educational Qualification

• MBA (Marketing / Sales / Business Development preferred)

Experience

• 2–3 years of experience in the real estate industry, preferably with a reputed builder, developer, or real estate services firm.
• Prior experience in acquiring NRI or HNI customers will be a strong added advantage.

Skills & Competencies

• Strong business development and negotiation skills
• Excellent communication and interpersonal abilities
• Result-oriented, proactive, and a go-getter mindset
• Ability to work independently as well as collaboratively within a team
• Comfortable with field work, presentations, and relationship-driven selling

Key Performance Indicators (KPIs)

• Number of new customers acquired
• Brand visibility initiatives executed
• Qualified NRI / HNI leads generated
• Revenue targets achieved
• Customer satisfaction and referral rates

Why Join ServeFar

This role offers an opportunity to build a brand from the ground up in the fast-growing NRI property management space, with high visibility, autonomy, and direct impact on company growth.