Customer Relationship Manager

CRM Managers oversee customer relationships, helping a company increase its revenue. This role helps provide management with data for making informed decisions about new products, services, marketing campaigns or public relations (PR) initiatives. The CRM Manager may also oversee a company’s CRM system, ensuring CRM tools meet the needs of each user.

Customer Relationship Management (CRM) Managers develop strategies to increase customer engagement and use CRM systems more effectively. Consider including duties such as managing CRM software, coordinating targeted marketing campaigns and analyzing customer data in your CRM Manager job description.

CRM Manager duties and responsibilities CRM Managers can use their technical skills and understanding of marketing and sales principles to grow a company’s customer base. They also typically maintain accurate customer data and update CRM systems to align with business needs. They may also liaise between the marketing and sales departments, helping all employees effectively use CRM data.