Senior Salesforce Marketing Cloud Architect

Ernst & Young LLP ( EY India )

Hyderabad

Not disclosed

Work from Office

Full Time

Min. 8 years

Job Details

Job Description

Customer Tech- SFMC architect-Senior Manager

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Service line - Position Title: Customer Tech- Salesforce Marketing Cloud Architect

(Senior Manager)

Experience: 8–12+ Years
Employment Type: Full-Time

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.​

Join EY and help to build a better working world.

About Global Delivery Services

Global Delivery Services refers to EY's worldwide network of service delivery centers. The GDS team plays an important role in EY’s strategy by ensuring effective support to EY’s growth agenda.

Our journey started in 2002 with approximately 200 people. Today we stand at 80,000+ professionals in ten locations around the world. We operate in Argentina, China, Hungary, India, Philippines, Poland, Sri Lanka, Mexico, Spain and the United Kingdom.

Client service is focused on providing Consulting, Assurance, Tax, Strategy & Transactions, and Knowledge support to our clients around the world. The teams enable account teams worldwide to provide seamless, high-quality, value-added support, helping deliver exceptional client service.

Enablement Services provides cost-effective, high-skilled, and innovative services to support EY’s global and local enablement teams. Markets, BMC, AWS, Finance and Accounting, Risk Management, Procurement, People Shared Services, IT Service Delivery and IT Global Infrastructure services, are among the services offered by Enablement Services.

Our innovation specialists serve the GDS Client Service and Enablement Services teams, along with Service Lines, Core Business Services and Sectors. The team brings the desired environment, technologies and skilled teams together for facilitation, rapid prototyping and innovative thinking. The competencies offered include analytics, digital, user experience, mobile technology, infrastructure, Microsoft technologies and open innovation.

The Opportunity

We are looking for a Salesforce Marketing Cloud Architect to lead solution design and enterprise-scale marketing implementations. This role requires strong architecture skills, integration expertise, and the ability to translate business requirements into scalable technical solutions.

Your Key Responsibilities

  • Define enterprise architecture for Salesforce Marketing Cloud implementations
  • Design scalable and high-performance contact data models
  • Architect multi-business unit environments and cross-brand setups
  • Define data extension strategy, segmentation frameworks, and retention policies
  • Lead integration architecture with CRM platforms including Salesforce Service Cloud
  • Define integration patterns using APIs, middleware, and event-driven architecture
  • Architect omnichannel marketing solutions across Email, SMS, Push, Advertising, and Web
  • Establish identity resolution and customer unification strategies
  • Define governance, compliance, and security frameworks
  • Conduct solution design workshops and technical discovery sessions
  • Create high-level and low-level design documentation
  • Provide technical mentorship to developers and campaign teams
  • Review code quality, performance optimization, and architectural alignment
  • Define DevOps strategy and release management process
  • Guide data migration and legacy system transition strategies
  • Evaluate scalability and performance for high-volume campaigns
  • Align marketing technology roadmap with long-term business strategy

Skills and attributes for success

  • Deep expertise in Salesforce Marketing Cloud architecture and modules
  • Strong understanding of enterprise integration patterns
  • Experience designing large-scale marketing automation ecosystems
  • Expertise in data modelling, identity resolution, and governance
  • Experience leading cross-functional technical teams
  • Strong stakeholder communication and presentation skills
  • Salesforce Marketing Cloud Consultant and Developer certifications preferred
  • Experience integrating Marketing Cloud with Data Cloud and enterprise CDPs
  • Knowledge of AI-driven segmentation and predictive personalization
  • Experience in multi-org or global implementations
  • Familiarity with cloud security and compliance standards

What we offer you

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.

Our Commitment : As a commitment, we persistently endeavour to embody our values, fulfil our purpose, and champion inclusiveness. Our dedication is to cultivate EY into an environment where diverse perspectives are celebrated, creating a supportive atmosphere for individuals to authentically be themselves and contribute their utmost.

Professional Development : From entry-level employees to senior leaders, we believe in continuous learning. We offer opportunities to build new skills, take on leadership roles, and connect and grow through mentorship.

People and Culture : In our dynamic workplace, diversity, equity, and inclusiveness are ingrained in our culture. We're united by a commitment to create an environment where every individual's differences are valued, practices are equitable, fostering a sense of belonging. Our shared values include integrity, respect, teaming, inclusiveness, energy, enthusiasm, courage to lead, and building relationships based on doing the right thing.

Benefits : Embark on a transformative career journey with us and indulge in a suite of premium benefits, encompassing exclusive health and wellness packages, enticing rewards, and cutting-edge learning opportunities that empower you to continually grow and excel in your professional and personal development.

How to Apply : If you are passionate to join us and are aligned with our commitment to building a better working world, we invite you to apply by completing our user-friendly form with personal and professional information and by providing your consent to data privacy.

Successful candidates advance to a competency-based interview. If mutual interest persists, a job offer awaits.

“We are an equal opportunity employer and are committed to Diversity, Equity & Inclusion”.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Job role

Work location

Hyderabad, TG, IN, 500081

Department

Consulting

Role / Category

Marketing Consulting

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 8 years

About company

Name

Ernst & Young LLP ( EY India )

Job posted by Ernst & Young LLP ( EY India )

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