Job Title: Performance Marketer

Location: Hyderabad

Experience: 5+ years

Industry: Real Estate

Type: Full-time

About IRA Realty

IRA Realty is one of Hyderabad’s most trusted and fastest-growing real estate developers. With a legacy of delivering landmark residential and commercial projects across high-growth corridors like Kollur, Adibatla, Pocharam, and the Financial District, we are redefining urban living. Our strength lies in transparency, quality, customer-centricity, and innovation.

Now, as we scale, we’re seeking a Performance Marketing Manager who is data-obsessed, results-driven, and ready to push the boundaries of digital real estate marketing.

What You’ll Do

• Strategize, execute, and manage paid acquisition campaigns across channels like Google Search, Display, Demand Gen, and Meta (Facebook/Instagram).
• Drive and scale lead generation with ROI-focused campaigns aligned with business goals and sales teams.
• Continuously optimize campaigns through A/B testing, creative experimentation, and bid strategy adjustments.
• Analyze large datasets to extract actionable insights and improve cost per acquisition (CPA), conversion rates, and return on ad spend (ROAS).
• Collaborate closely with internal stakeholders, including creative, sales, and CRM teams, to ensure funnel alignment and campaign synergy.
• Utilize tools like Google Analytics, in-house CRMs, and ad platforms to pinpoint performance gaps and optimize conversion flows.
• Deliver monthly and campaign-wise reports, identifying areas of opportunity and scaling strategies that work.

What Sets You Apart

• 5+ years of experience in performance marketing, preferably in real estate or with a digital marketing mandate agency managing multiple real estate clients.
• Strong command of platforms like Google Ads, Facebook Ads Manager, and YouTube Ads with a proven track record of managing high-volume campaigns.
• A deep understanding of customer journeys, attribution models, bidding strategies, and audience segmentation.
• Strong grip on analytics and modeling tools; capable of identifying patterns and deriving business decisions from data.
• Experience with CRM tools and integration into marketing funnels to ensure lead nurturing and quality.
• Strong communication and stakeholder management skills; ability to translate complex performance metrics into simple, actionable insights.
• Creative mindset with the ability to challenge the status quo and test new approaches.

Qualifications

• Prior exposure to real estate lead funnels, regional audience behavior, and high-ticket value campaign cycles is highly preferred.
• A passion for building brands that are rooted in trust, transparency, and long-term value.
• Why IRA Realty?Fast-growing, customer-first real estate brand with a strong presence in Hyderabad’s most promising growth corridors.
• A transparent and data-driven marketing environment where performance is rewarded.
• Collaborative culture with direct access to decision-makers and leadership.
• Opportunity to lead innovation in a high-impact, high-growth environment.