Digital Marketing Executive

We are seeking a Digital Media Content Editor who can create, edit, and optimize high-quality content for social media, websites, YouTube, ads, and marketing campaigns. The candidate should have a strong sense of storytelling, branding, and audience engagement, especially in the education & career guidance domain.

• Key ResponsibilitiesContent Editing & CreationEdit and optimize videos, reels, shorts, thumbnails, and graphics for digital platforms
• Edit educational videos (GPAT, Pharmacy, Study Abroad, Career Guidance, Webinars)
• Ensure content aligns with brand voice, quality, and accuracy
• Social Media ContentPrepare content for Instagram, YouTube, Facebook, LinkedIn, WhatsApp & Shorts
• Edit captions, hashtags, titles, and descriptions for better reach & engagement
• Maintain a content calendar and ensure timely publishing
• Website & SEO ContentEdit website content, blogs, landing pages, and news updates
• Optimize content for SEO (keywords, headings, meta descriptions)
• Proofread and improve readability and clarity
• Creative & BrandingMaintain consistency in design, fonts, colors, and tone
• Work with marketing and academic teams for campaigns & announcements
• Create promotional content for courses, admissions, scholarships, events
• Performance & OptimizationAnalyze content performance (views, reach, engagement)
• Suggest improvements based on analytics and trends
• Repurpose long-form content into reels, shorts, and posts
• Required Skills & QualificationsEducationBachelor’s degree (Any discipline)
• Preference: Media, Journalism, Marketing, Design, or related fields
• Technical SkillsVideo Editing: Premiere Pro / Final Cut / CapCut / After Effects
• Graphic Tools: Canva / Photoshop / Illustrator
• Content Tools: YouTube Studio, Meta tools, basic SEO tools
• Basic understanding of AI tools for content generation/editing
• Soft SkillsStrong storytelling and editing sense
• Attention to detail and creativity
• Ability to work with deadlines and multiple projects
• Good communication and teamwork skills
• Preferred ExperienceExperience in Education / Coaching / Study Abroad content
• Knowledge of GPAT, Pharmacy, Career Guidance, or Admissions content
• Experience handling YouTube channels and Instagram growth