Digital Marketing Executive

Key Responsibilities:

🔹 Strategy & Planning

Develop and implement comprehensive digital marketing strategies.

Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and content.

Analyze market trends and competitor activity to adjust strategies.

🔹 SEO & Website Management

Oversee the company’s website and ensure it’s optimized for SEO and performance.

Collaborate with developers to ensure a smooth user experience and technical SEO compliance.

🔹 Content Creation & Management

Coordinate with content creators to produce high-quality, engaging content (blogs, videos, graphics).

Ensure brand consistency across all digital channels.

🔹 Social Media Marketing

Manage company’s presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Create social media calendars, run ad campaigns, and engage with followers.

🔹 Search Engine Marketing (SEM)

Run Google Ads and other PPC campaigns.

Optimize ad performance to maximize ROI.

🔹 Email Marketing

Plan and execute targeted email campaigns.

Build and segment mailing lists, track open/click-through rates, and improve engagement.

🔹 Analytics & Reporting

Track KPIs such as website traffic, conversion rates, and engagement.

Use tools like Google Analytics, Search Console, and social media insights to guide decision-making.

🔹 Team & Budget Management

Lead and manage a digital marketing team (designers, writers, analysts, etc.).

Manage digital marketing budgets and allocate resources effectively.

🔹 Collaboration

Work with sales, product, and customer service teams to align marketing efforts.

Coordinate with external vendors, agencies, or freelancers as needed.