Digital Marketing Executive

Job Title: Digital Marketing & Lead Generation

Company: Unicorn Soft Labs Private Limited

Location: Hyderabad, India

Job Type: Full-time

Job Description:

Unicorn Soft Labs Private Limited, a dynamic and innovative software development company, is seeking a highly motivated and skilled Digital Marketing Presales Specialist to join our team. The ideal candidate should have a strong background in telecalling, digital marketing, video editing, content editing, advertisement posting, and lead follow-up. Excellent communication skills and a proven track record of successfully engaging with clients, understanding their needs, and closing deals are essential.

Key Responsibilities:

• Telecalling: Initiate outbound calls to potential clients to identify their software development needs and introduce our services.
• Lead Generation: Research and identify new leads, qualify them, and maintain a consistent flow of prospects.
• Client Engagement: Engage in persuasive and meaningful conversations to build rapport with clients and understand their requirements.
• Product Knowledge: Be well-versed in our software solutions, technologies, and industry trends to effectively communicate their benefits to clients.
• Product Demos: Conduct product demonstrations to showcase our mobile app development solutions. Explain various products and services in detail, highlighting their value and benefits.
• Pitching and Closing: Deliver compelling sales pitches, tailor value propositions, and work towards closing deals over the phone.
• Sales Pipeline Management: Maintain a structured sales pipeline and update it regularly, providing accurate forecasts to management.
• Reporting and Analytics: Provide accurate and timely sales reports and analysis to evaluate the success of sales strategies and make data-driven decisions.
• Market Research: Continuously research and monitor the competitive landscape and identify new business opportunities and potential market trends.
• Team Collaboration: Collaborate with the sales and marketing teams to develop effective sales strategies and pricing models.
• Video Editing and Content Editing: Create and edit video content for marketing campaigns, social media, and client presentations. Edit written content for clarity, grammar, and engagement.
• Advertisement Posting: Develop and post advertisements across various digital marketing channels, including Facebook, Instagram, Google, and WhatsApp.
• Lead Follow-Up: Proactively follow up with leads to nurture relationships, address client queries, and move them through the sales pipeline.

Roles & Responsibilities:

Client Engagement:

• Initiate and engage in meaningful conversations with potential clients.
• Conduct thorough needs analysis to understand clients' business objectives and challenges.
• Effectively communicate the value proposition of our software development services.

Presales Activities:

• Collaborate with the marketing team to create compelling presentations and sales collateral.
• Schedule and conduct product demonstrations to showcase our software solutions.
• Stay updated on industry trends and competitor offerings to position our services effectively.

Digital Marketing Expertise:

• Demonstrate proficiency in Facebook ads, Instagram ads, Google Ads, WhatsApp marketing, and other relevant digital marketing channels.
• Advise clients on effective digital marketing strategies to meet their business goals.

Meeting Scheduling and Follow-ups:

• Proactively schedule and organize client meetings and presentations.
• Follow up with leads to nurture relationships and move them through the sales pipeline.
• Conduct regular follow-up calls to address client queries and concerns.

Deal Closure:

• Work towards achieving monthly and quarterly sales targets.
• Lead negotiations, address client concerns, and close deals effectively.

Documentation:

• Maintain accurate and up-to-date records of client interactions and deal progress in the CRM system.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in presales, digital marketing, video editing, content editing, advertisement posting, or a similar client-facing role.
• In-depth knowledge of Facebook ads, Instagram ads, Google Ads, and other digital marketing platforms.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.

Additional Requirement:

• Proven experience in proactive client follow-ups and closing deals through effective phone communication.